SIA State of the Industry Video Breaks Down Highs & Lows of 2011/201

Snow sports will always be at the mercy of snowfall, but what have we learned the last two seasons? To help answer that question, the SIA Research Team created the State of the Industry Video to provide insight into consumer spending habits.
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The snow sports industry has endured a roller coaster ride of highs and lows the past two seasons - Winter of 2010/2011 brought record amounts of snow and sales for the industry, while 2011/2012 saw drought-like snow conditions, negatively affecting both participation and sales. The snow sports industry will always be at the mercy of snowfall, but the real question is - what have we learned? To help answer that question, the SnowSports Industries America (SIA) Research Team has crunched the numbers and provided valuable insight into consumer spending habits in the State of the Industry Video (http://vimeo.com/51685677).


“Each season, our industry must deal with the weather and economic conditions as well as consumer confidence, however, there are certain factors that will always drive consumers to snow sports,” Kelly Davis, Director of Research for SIA. “Heading into 2012/2013, there appears to be a lot of pent-up demand from last year and consumers are eager for the snow to start falling,” added Davis.

Content for the video was pulled from the 2012 SIA Snow Sports Market Intelligence Report - a wide-ranging analysis of the snow sports marketplace during the 2011/2012 season. SIA has also created category-specific videos from the 2012 data including Alpine, Snowboard and Nordic- the first in a series of videos scheduled for release throughout the season; February will feature Mid-Season Data and End of Season Data in May.

In addition to the videos, SIA's Research Department offers a full range of research and data reports that provide industry insights that give companies a competitive edge by helping them make smarter decisions, and ultimately growing their business. Stay up-to-date on the latest from SIA's Research Team at snowsports.org/research and through SIA's Facebook page or Twitter feed at #SIAdata.

SIA collects and analyzes all their research, which ensures the information is relevant for the snow sports industry's unique business needs including budgeting, product development or how to write a business plan. As a non-profit, member-owned trade association, SIA's goal is to help businesses thrive on their own, and as part of the larger snow sports industry. Membership dues help subsidize SIA's exclusive research making the data available at no cost (i.e.: State of the Industry Video) or at significantly reduced pricing. Additional SIA research reports, including women's-specific and juniors-specific snow sports products, will be released in the upcoming months.

For questions on SIA research services, please contact Kelly Davis, SIA's Director of Research at KDavis@snowsports.org or by phone at 703-506-4224.


- SIA -
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA also produces a Supplier Show at the SIA Snow Show called Sourcing Snow, learn more at siasnowshow.com/sourcing. SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC area). Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.

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