BOULDER, Colo. – Leveraging the latest web and social media technology, SCARPA North America this week unveiled a new web site at www.scarpa.com and related social media platforms. All are designed around the singular goal of making SCARPA, its products and its community more accessible to the brand’s core audience in the U.S. and Canada.
To encourage members of its community to check out the new site’s capabilities and its related social media programs, SCARPA will run five separate online contests between now and Oct. 10, 2010, in which consumers can win SCARPA products. Each contest offers the chance to win between $150 and $335 in value of SCARPA footwear and accessories. To check out details, visit scarpa.com/scarpa/control/cmsroot/contests.
The new web site and social program makes available more information than ever before in North America about the brand and its products - from team members to unique technology, and brand history to current manufacturing programs. The new site also offers a central hub for the SCARPA community, and it makes the full breadth of the product collection more accessible to consumers. Related social media programs, including a blog, Facebook page and Twitter stream, extend the reach into the community realm.
“We want to interact with our users more often and more effectively, and this is the first and most important in a series of steps that helps us get there,” said SCARPA North America CEO Kim Miller. “The end goal is three-fold: to make more information about us more easily accessible, to get more feedback directly from our consumers, and to help drive brand awareness that supports our retailers.”
The web site offers a number of new features, including:
• More product detail than has ever been available in North America before on SCARPA products, including substantive information on features, benefits and unique technologies.
• A thoughtfully designed hub for the SCARPA community in North America, including capabilities for posting reviews on the site as well as a mechanism for providing feedback directly to the company. SCARPA will continue to develop and grow this capability moving forward.
• More information about the brand, its team, and the people and philosophy behind the SCARPA name.
• A direct-sales component designed to make accessible SCARPA products that may be difficult to find and purchase from retailers in parts of North America.
About SCARPA and SCARPA North America
Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor industry, to oversee sales, marketing and distribution in the U.S. and Canada. For more information about SCARPA footwear, visit www.scarpa.com.