SCARPA adds Velocity Sales as new rep team in NE U.S.

New team brings 50 years cumulative experience in the outdoor industry

Boulder, Colo. - SCARPA North America this week added new sales representation in the Northeastern United States. Velocity Sales will represent the SCARPA brand in New Hampshire, Vermont, Massachusetts, Maine, Connecticut and Rhode Island, effective immediately.

Bringing 50 years of cumulative experience in the outdoor industry, Velocity Sales includes Mike Schmidt, Bill Bruzzese and Jason Cote. Beyond their time in the outdoor industry, Schmidt, Bruzzese and Cote bring 25 years of experience working specifically with technical outdoor footwear and ski boots in New England.

Along with SCARPA, Velocity Sales represents Marmot, Atlas, Nikwax and Katadyn. The agency is headquartered in Stowe, Vt.

“Over the years, Velocity has earned a name as one of the premier outdoor sales agencies in New England, and I know they're extremely well positioned to build on the momentum we have in that territory,” said Mark Mathews, SCARPA North America Director of Sales. “Not only that, like all of the SCARPA team, they're avid users of the product, so they know from personal experience how to use, sell and service our products.”

Velocity Sales takes over from longtime industry rep and climber John Bragg, who left the sales representation business to take a job in-house with the American Alpine Club.

Velocity Sales can be reached at (802) 777-8613 or

About SCARPA and SCARPA North America

Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colorado., staffed and directed by veterans of the North American outdoor industry, to oversee sales, marketing and distribution in the U.S. and Canada. For more information about SCARPA footwear, visit


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