The Helo will expand Rollga’s recovery tool collection
SAINT CLOUD, MINN - SEPTEMBER 7, 2017
Rollga, the creator of the market’s first cross-directional foam roller, is expanding their collection to include the Helo; a 3-in-1 activator and massage ball. The helo is an easy to carry self-care tool ideal for targeting trigger points and neuro-fascial stimulation. Rollga continues to gain steam in the competitive myofascial and fascial health industry through innovative recovery tools.
"Following the launch of the Rollga brand, we listened to our customers on what they look for in a recovery tool," expressed Tim Schmidt, co-owner at Rollga, "the Helo takes the trigger point targeting of the Rollga Roller in self-care tool that users can easily take on the go." The Helo’s 3-in-1 applications include relieving stress, soothing pain and unlocking tension.
The Helo will be available for distribution October 1st, 2017 online as well as in select retail locations. The Helo retails between $19.99 and $24.99 and will include a user guide available through the free Rollga app. "We are in the process of testing the helo with our current customer base to ensure that it not only meets, but exceeds the desires of Rollga fans,” shared Schmidt.
The Helo uses neuro activators on one side for relieving stress and unlocking tension with a round, trigger point locator on the opposite side. Upon finding a sore spot or tense muscle, simply apply pressure for 15-30 seconds, repeating until muscle release occurs. “Through market research we found that a lot of our fans were still using a lacrosse ball for targeting trigger points. We took that same premise and improved upon it, resulting in a more recovery-friendly application,” states Schmidt.
Rollga launched the market's first cross-directional foam roller known as the Rollga Roller in February 2016 and has since established its brand across the United States, in addition to 14 countries worldwide. The Helo will only accelerate Rollga’s mission to provide movement to the world as a portable, effective and light-weight option for athletes.
Founded in 2015, Rollga is the only omni-directional functional foam roller for reversing pain caused from shin splints, stabilizing your hips, aligning your back, and increasing range of motion in your joints. The Rollga foam roller is ideal for self-myofascial release, restoration of movement, and muscle recovery. By providing cross-directional forces, the Rollga foam roller is designed and contoured to fit the body and reach trigger points that are difficult to reach with traditional rollers. For more information visit Rollga.com, Facebook, Instagram, or download our free app in any app store.