Astral’s Social Campaign and Hemp Product Launch Put #NatureFirst

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Asheville, NC June 2, 2017

Nature. It’s what drives Astral’s business decisions, product design and lifestyle. Without Nature, clean water and wild places to play, our world would be a different place. It’s what inspires the Astral team to call in “sick” on any given day when the rivers are running high, the swell is up or it just dumped 10’ of fresh powder.

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To Astral, the #NatureFirst campaign isn’t just about recycling beer cans after a camping trip. It’s about everyday living, getting outside and supporting the environment on a daily basis. It’s about choosing brands and products that are produced while reducing harm to our planet whenever possible.

Launching this week, Astral will pick a winner on Instagram each month who tags @astralfootwear and shows the brand how they fit #NatureFirst into their lifestyle. The winner will receive shoes of their choice. In addition, the brand is offering 15% off and free shipping online now through June 4th with the code NatureFirst.

VP of Sales & Marketing, Christie Dobson says, “Astral, more so than ever, is dedicated to protecting the environment that not only inspires us, but provides us with the elements we need to survive. It’s easy to put something first when it’s truly important to you. We all know 'There is no business to be done on a dead planet.’”

Strengthening Astral’s commitment to reducing their ecological footprint, the brand’s highly anticipated hemp product line will be available this summer. It will include the Hemp Astro Pad for dogs and the Hemp Donner and Tinker. This eco-friendly hemp footwear will be the highest performing, environmentally sound, vegan lifestyle shoes to hit the outdoor market. The Hemp Donner and Tinker are equipped with Astral’s high friction, non-marking G®Rubber Agro soles. The uppers are 77% industrial hemp and 23% recycled polyester, while the G®Rubber outsoles consist of 80% natural and 20% synthetic rubber.

For more information on Astral, visit astraldesigns.com or contact Julie Bacon at jbacon@darbycommunications.com.

About Astral

Established in 2002, Astral has grown to specialize in high performance footwear alongside its industry-leading safety gear for paddlers. Independently owned and operated with a sincere commitment to making products of the highest performance and style for use in Nature. Astral is based in the year-round outdoor wonderland of Asheville, NC and has satellite offices in Truckee, Saigon, Ketchum and Nottingham.

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