Adventure-Ready Trailfoody Taps Darby Communications as Agency of Record

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Asheville, NC - June 12, 2017

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Spend more time on the trail and less time figuring out what food to pack. Blair Garland founded Trailfoody with a passion for unique, wholesome food and outdoor adventures to match. The monthly trailfood service delivers a mix of premium, all-natural snacks to doorsteps in an effort to get people outside enjoying the activities they love. The brand has selected Darby Communications as their PR agency of record to build brand awareness within the outdoor community.

Founder of Trailfoody, Blair Garland, says “We’re excited about helping people get outdoors and being part of their adventures. We look forward to leveraging Darby’s experience in the outdoor industry to bring the good news about Trailfoody to this important audience.”

There can be many barriers to engaging in outdoor recreation, and Trailfoody eliminates at least one of those barriers with high-quality, nutrient-dense food that’s crucial to getting the job done. The monthly Trailfoody packages come in a reusable stuffsack that offers ultimate convenience, and the contents include outdoor-specific products that feature the right nutrient mix for any activity. Snack boredom will never be an issue with Trailfoody, as all of the products are hard-to-find, unique snacks that leave consumers feeling like a sommelier on the trail. Trailfoody services come in 4 different levels depending on outdoor prowess: One-Time Trial, The Wanderer (1-2 outings), The Pathfinder (3 outings) and The Intrepid (4 outings). There is also a “gift” option so the thru-hiker you want to surprise or outdoorsy dad you struggle to shop for will get the ultimate present.

"As active, time-compressed consumers we love the concept of ready-to-go food for our after work and weekend adventures," says Coral Darby of Darby Communications. "We are thrilled to be getting the word out about Trailfoody and helping hikers and outdoor enthusiasts everywhere make the most of their time outside."

About Trailfoody

Spend more time on the trail and less time figuring out what food to pack. Outdoor activity requires healthy, nutrient-dense foods, and Trailfoody brings hard-to-find, tasty snacks that fit the bill to consumers in a convenient monthly delivery service. Established in 2016, Trailfoody is designed to encourage people to get outside by providing a monthly stuffsack of nutritious, unique trailfoods. Trailfoody is based in the outdoor mecca of Roanoke, Virginia. For more information about Trailfoody, see Trailfoody.com or follow along on Instagram and Facebook.

About Darby Communications

A public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR and promotional programs, Darby Communications works with many of the outdoor industry’s most respected companies. The firm’s clients include Astral, Aventura, Ecōths, Feetures!, Headsweats, Hyland’s, Industrial Revolution, Paddlesports Retailer, Rollga, Sierra Designs, SNEWS, Tailwind Nutrition and Trailfoody. For more information, visit darbycommunications.com. 

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Darby Communications is a tight-knit group of highly skilled and creative team members who are passionate about the outdoor recreation, wellness and active lifestyle industries. We pride ourselves on our client-centric philosophy. Our clients’ success is always top priority and ...read more