LOS ANGELES – July 1, 2020 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United States have been chosen to represent the Hyland’s ...read more
Bellevue, WA – June 30, 2020 – Ombraz Sunglasses, the mastermind behind the world’s most practical and durable sunnies, is thrilled to announce its partnership with fellow dynamic business Darby Communications. As Ombraz’s PR agency of record, Darby Communications will amplify ...read more
June 17, 2020 – Asheville, NC – Outdoor Gear Builders, the first gear builder association of its kind in the outdoor industry, is excited to announce the appointment of Andy Williamson to the new Executive Director role. Celebrating its seventh year in existence, Outdoor Gear ...read more
Asheville, NC — May 21, 2020 — 360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 30 years, has decided to cancel the 2020 New England and Mid-Atlantic regional trade shows due to safety ...read more
Durango, CO – August 1, 2019 – Tailwind Nutrition releases its newest flavor, Colorado Cola, today on Colorado Day, the anniversary of Colorado’s admittance to the United States. Inspired in equal parts by the cola that many runners drink at aid stations and the state that ...read more
Program Provides Pro-bono PR Services to Select Non-Profit Organizations Asheville, NC - November 1, 2017 Darby Communications’ acclaimed Stand Up Initiative is now accepting applications for its 2018 program. The initiative, launched in November 2016, provides pro-bono PR ...read more
September 12, 2017 – Roanoke, VA – The outdoors should be a place of inclusivity, and Trailfoody is committed to getting people outside and enjoying the activities they love no matter their dietary needs. Monthly trailfood service, Trailfoody, has expanded its offerings to ...read more
The Helo will expand Rollga’s recovery tool collection SAINT CLOUD, MINN - SEPTEMBER 7, 2017 Rollga, the creator of the market’s first cross-directional foam roller, is expanding their collection to include the Helo; a 3-in-1 activator and massage ball. The helo is an easy to ...read more
Charlotte, N.C. - June 30, 2017 Feetures, a leader in run specialty performance socks, is proud to expand its product offerings with a lifestyle collection that will let fans live in Feetures throughout their entire day. The new line incorporates the same technology found in ...read more
New heritage line is a nod to the past with modern style & functionality Boulder, Colo. - June 29, 2017 The team at Sierra Designs didn’t have to look far for inspiration to craft its newest line of backpacks. The Spring ’18 pack styles are recreations of three iconic designs ...read more
Reno, Nev. - June 28, 2017 Since 2014, Ecōths’ sustainable clothing for men, has donated over 250,000 meals with their Feed 3 initiative. To continue their practice of balancing business and goodness, Ecōths will be producing over 40% of their organic cotton styles in Fair ...read more
Seattle, Wash. - June 28, 2017 Intova is taking marine grade action cameras to the next level with its most rugged and powerful camera to date. Capable of capturing crisp 4K video in the harshest conditions, the Intova X4K is a perfect option for divers, hunters, campers and ...read more
Reno, NV – June 22, 2017 – Family owned and operated, Aventura Clothing, is debuting Adira by Aventura in Spring ’18. Originally designed to meet the growing demand from its consumers for clothing that could transition from barre to the bar, Aventura’s Adira line has branched out ...read more
Brand also adds trekking poles to lineup for the first time Boulder, Colo. - June 21, 2017 Sierra Designs sets the bar when it comes to lightweight, livable space in tent design, and its Spring 2018 line is no exception. Whether you’re a seasoned backcountry explorer or new to ...read more
Stormproof Sweetfire and Firestarting Kit among stellar new options Seattle, Wash. - June 20, 2017 UCO, the Washington manufacturer of the original Stormproof Match™, is expanding its award-winning line of fire starters with several new options for 2017. From Stormproof ...read more
Boulder, Colo. - June 12, 2017 Sierra Designs proves its commitment to making outdoor adventures within reach of everyone with a robust and affordable line for Spring 2018 that includes new and updated sleeping bags and the introduction of air pillows. These products showcase ...read more
Asheville, NC - June 12, 2017 Spend more time on the trail and less time figuring out what food to pack. Blair Garland founded Trailfoody with a passion for unique, wholesome food and outdoor adventures to match. The monthly trailfood service delivers a mix of premium, ...read more
Asheville, NC. - June 12, 2017 Julie Bacon Darby Communications jbacon@darbycommunications.com 828.254.0914 o / 603.978.5530 c With one foot in the water and one on the trail, Astral sets the bar high for 2018 with fresh additions to its new generation of water-ready trail ...read more
Agency to spread their mission to restore movement and function St. Cloud, Minn. June 7, 2017 Rollga, the leading manufacturer of the most advanced foam roller on the market, is proud to announce their partnership with Asheville, North Carolina-based PR firm Darby ...read more
Asheville, NC June 2, 2017 Nature. It’s what drives Astral’s business decisions, product design and lifestyle. Without Nature, clean water and wild places to play, our world would be a different place. It’s what inspires the Astral team to call in “sick” on any given day when ...read more
Madison, WI May 31, 2017 Madison, WI – May 31, 2017 – Paddlesports Retailer, the new official trade show of the paddlesports industry, has seen a tremendous return from the paddle community since debuting its room incentive a week ago. “The industry has jumped on the ...read more
Event attracts guests from 11 countries to Mora, Sweden Seattle, WA - May 26, 2017 Morakniv®, creator of quality Swedish knives since 1891, is celebrating the success of its first ever Morakniv Adventure. This unique event brought together people from all over the world for ...read more
Asheville, NC - May 25, 2017 Astral, expert in creating stylish and high-performance footwear and PFDs for nature lovers, is excited to appoint In-Sport Fashions Inc. as their Canadian distributor. Previously handled directly from Astral’s facilities in Asheville, Canadian ...read more
Asheville, NC - May 25, 2017 SNEWS, the outdoor industry’s source for trade news, has selected Darby Communications as their PR agency of record for the launch of their rebranding and new website. The two entities share common goals – sharing hot industry news, addressing the ...read more
Darby Communications is a tight-knit group of highly skilled and creative team members who are passionate about the outdoor recreation, wellness and active lifestyle industries. We pride ourselves on our client-centric philosophy. Our clients’ success is always top priority and ...read more
