Princeton Tec joins AAS for inaugural NAARS racing season

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Princeton Tec has been named the exclusive headlamp and flashlight sponsor of the North American Adventure Racing Series (NAARS). NAARS is a premiere international adventure racing (AR) series which hold races all across North and Central America. The partnership between these two active companies will provide the series with headlamps for elite AR athletes as well as prizes for winning teams.

American Adventure Sports was founded in 1997 with the idea to create events and provide products that cultivate a passion for nature and activity. Since then, thousands of individuals have participated in AR events as a way to learn, grow and improve their lives through sport. American Adventure Sports first expanded its offerings in 2009 by opening a retail location in Indiana, PA to provide the tough-wearing outdoor and adventure gear needed by AR participants. The company continued to grow and moved to Greensburg, PA in 2012 where it also now houses a fully functioning in-house video production branch, supports a partnership with local universities, and operates an online store that provides top-of-the-line adventure racing and outdoor gear.

“Adventure Racers don’t call it quits once the sun goes down. There is no stopping,” said Doug Crytzer, Owner and Founder of American Adventure Sports. “This is why we’re thrilled to have such a quality sponsor with the gear that our racers trust at all hours of the day or night. They rely on light for not only their ability to keep competing, but for their safety and wellbeing.”

“PTEC and AAS have been working and growing together for a number of years. We are excited to see the AR series go national for 2013,” said George Chevalier, marketing/ communications director as Princeton Tec.

The NAARS Coalition, consisting of dozens of race directors across the continent, is dedicated to creating synergy and positivity within the AR sport and providing opportunities for athletes and sponsors. As a part of that effort, Princeton Tec will provide a range of lamps for the winners of the NAARS Prime and Prestige level events and for athletes on the NAARS endorsed AR team, TeamSOG.
American Adventure Sports is more than happy to say that Princeton Tec products have been available in its retail location for years and are annually a customer favorite.

About American Adventure Sports Established in 1997, American Adventure Sports (AAS) aims to sharpen the mind, body, and soul of both clients and employees. With company headquarters currently located in Greensburg, PA, the focus of AAS is to bring attention to the majestic, natural beauty that surrounds us while raising awareness of the need to and benefit of preserving our natural surroundings. AAS produces some of the most exciting adventure races, triathlons, trail running events, mountain biking races, camps, clinics, and retreats in the world. Despite the incredible growth AAS has seen in the past few years, we remain loyal to our initial mission and values while striving to encourage fitness, improving quality of life and enjoying all that the great outdoors has to offer all while taking care of the planet. More information is available at americanadventuresports.com. Facebook: http://www.facebook.com/ameradsports Twitter: http://twitter.com/ameradsports Check our blog: http://ameradsports.blogspot.com
NAARS: http://www.northamericanar.com

About Princeton Tec
Since 1975, New Jersey-based Princeton Tec’s goal has been to support the outdoor community by building lighting products in the USA for the people who need superior illumination for any situation. Our products are designed to enhance all outdoor activities, crossing the boundaries from SCUBA and water sports; to camping and backpacking; to snow sports; alpine sports and road/commuter biking. For more information on Princeton Tec, visit www.princetontec.com
Facebook: http://www.facebook.com/PrincetonTec
Twitter: http://twitter.com/pteclights
Blog: http://livingonthedash.com

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