Headsweats joins AAS for inaugural NAARS racing season


Headsweats Perspiration Technology Headwear has been named the exclusive headwear of the North American Adventure Racing Series (NAARS) put on by American Adventure Sports. NAARS is a premiere international adventure racing (AR) series which hold races all across North and Central America. The partnership between these two athletic companies will provide the series with headwear for elite AR athletes as well as prizes for winning teams.

American Adventure Sports was founded in 1997 with the idea to create events and provide products that cultivate a passion for nature and activity. Since then, thousands of individuals have participated in AR events as a way to learn, grow and improve their lives through sport. American Adventure Sports first expanded its offerings in 2009 by opening a retail location in Indiana, PA to provide the tough-wearing outdoor and adventure gear needed by AR participants. The company continued to grow and moved to Greensburg, PA in 2012 where it also now houses a fully functioning in-house video production branch, supports a partnership with local universities, and operates an online store that provides top-of-the-line adventure racing and outdoor gear.

“Adventure racers encounter some pretty rough conditions out on the course, and they need to protect themselves from as many elements as they can,” said Doug Crytzer, Owner and Founder of American Adventure Sports, “ which is why we’re thrilled to have a sponsor like Headsweats back for the upcoming racing season. These hats give our racers protection and comfort they need for hours on end.”
The NAARS Coalition, consisting of dozens of race directors across the continent, is dedicated to creating synergy and positivity within the AR sport and providing opportunities for athletes and sponsors. As a part of that effort, Headsweats will act as an in-kind sponsor, providing headwear for the winners of the NAARS Prime and Prestige level events and will outfit all NAARS endorsed athletes.

"As the world leader in performance headwear, Headsweats is excited about the partnership with NAARS,” states Mike McQueeney, President of Headsweats. “Doug and his team have done a great job of expanding adventure racing internationally and we are proud to be a part of their continued success. In addition, by outfitting these extreme athletes, we are able to receive feedback that allows us to create more advanced and technical headwear for our market.

AAS is proud that Headsweats will be back in its Greensburg, PA retail location for the second year in a row. Being able to provide such a quality product to the public is one of their main goals, and the company prides itself on getting the best gear to their clients.

About American Adventure Sports
Established in 1997, American Adventure Sports (AAS) aims to sharpen the mind, body, and soul of both clients and employees. With company headquarters currently located in Greensburg, PA, the focus of AAS is to bring attention to the majestic, natural beauty that surrounds us while raising awareness of the need to and benefit of preserving our natural surroundings. AAS produces some of the most exciting adventure races, triathlons, trail running events, mountain biking races, camps, clinics, and retreats in the world. Despite the incredible growth AAS has seen in the past few years, we remain loyal to our initial mission and values while striving to encourage fitness, improving quality of life and enjoying all that the great outdoors has to offer all while taking care of the planet. More information is available at americanadventuresports.com.
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NAARS: http://www.northamericanar.com

About Headsweats
The Headsweats line includes ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships such as the official headwear of Ironman globally and the official product of the Tour de France, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head. www.headsweats.com
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