Nikwax joins AAS in inaugural NAARS adventure racing season

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Nikwax has been named the exclusive aftercare brand of the North American Adventure Racing Series (NAARS). NAARS is a premiere international adventure racing (AR) series which hold races all across North and Central America. The partnership between these adventurous companies will provide the series with samples of aftercare products for elite AR athletes as well as prizes for winning teams in NAARS races.

American Adventure Sports was founded in 1997 with the idea to create events and provide products that cultivate a passion for nature and activity. Since then, thousands of individuals have participated in AR events as a way to learn, grow and improve their lives through sport. American Adventure Sports first expanded its offerings in 2009 by opening a retail location in Indiana, PA to provide the tough-wearing outdoor and adventure gear needed by AR participants. The company continued to grow and moved to Greensburg, PA in 2012 where it also now houses a fully functioning in-house video production branch, supports a partnership with local universities, and operates an online store that provides top-of-the-line adventure racing and outdoor gear.

“Adventure racers go through some pretty rough conditions during a race, so we could not ask for a better fitting sponsor for the inaugural season for NAARS,” said Doug Crytzer, Owner and Founder of American Adventure Sports. “We’re thrilled to be able to offer our athletes products from a sponsor which understands so well the need for maintaining clean, dry gear.”

The NAARS Coalition, consisting of dozens of race directors across the continent, is dedicated to creating synergy and positivity within the AR sport and providing opportunities for athletes and sponsors. As a part of that effort, Nikwax will act as an in-kind sponsor, providing assortments of cleaning and waterproofing products for the winners of the NAARS Prime and Prestige level events and for athletes on the NAARS endorsed AR team, TeamSOG.
As American Adventure Sports continues to expand its retail operations, a range of Nikwax products will be available at its current retail location in Greensburg and on its ecommerce site.

About American Adventure Sports

Established in 1997, American Adventure Sports (AAS) aims to sharpen the mind, body, and soul of both clients and employees. With company headquarters currently located in Greensburg, PA, the focus of AAS is to bring attention to the majestic, natural beauty that surrounds us while raising awareness of the need to and benefit of preserving our natural surroundings. AAS produces some of the most exciting adventure races, triathlons, trail running events, mountain biking races, camps, clinics, and retreats in the world. Despite the incredible growth AAS has seen in the past few years, we remain loyal to our initial mission and values while striving to encourage fitness, improving quality of life and enjoying all that the great outdoors has to offer all while taking care of the planet. More information is available at americanadventuresports.com.
Facebook: http://www.facebook.com/ameradsports
Twitter: http://twitter.com/ameradsports
Check our blog: http://ameradsports.blogspot.com
NAARS: http://www.northamericanar.com

About Nikwax®:
Nikwax was founded in 1977 and is the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment. Nikwax uses formulations that deliver maximum effectiveness while minimizing environmental impacts and promoting sustainability. Nikwax is the only major aftercare company to have never used aerosols, fluorocarbons, or volatile organic chemicals. All Nikwax products are fluorochemical-free, derived from nature-based ingredients, not tested on animals, and biodegradable. Nikwax currently exports to 50 countries across the globe, is the recipient of numerous awards including the prestigious Queen’s Award (2x), Sunday Times Best Green Award, and the Green Apple Award, and is ISO 9001 and 14001 certified.
More information is available at http://www.nikwax.com
Facebook: http://www.facebook.com/pages/Nikwax/64568746820?fref=ts

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