President Obama's Visit to Sweden Includes a Demonstration of the myFC PowerTrekk

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Seattle, WA - US distributor Industrial Revolution celebrates the showcasing of their partnership brand, Swedish startup myFC, as one of two innovative companies presented to President Barack Obama on Wednesday, September 4. As cited by the Royal Institute of Technology, myFC is proud to have shared their flagship product, the myFC PowerTrekk, a smartphone charger that runs on water, during the President’s state visit to Sweden.

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 According to the Associated Press, President Obama’s visit centered around the environment and clean technology. The US has for several years highlighted Sweden as a leading nation in innovative, green technological advances. President Obama visited the Royal Institute of Technology (KTH) in Stockholm, where he had an opportunity to meet innovative startups.

 Among them were myFC, the company behind myFC PowerTrekk, a groundbreaking portable smartphone charger that runs on a small but effective fuel cell that uses water to power it.

 President Obama looks on as Royal Institute of Technology staff members demonstrate the myFC PowerTrekk; Photo courtesy of David Hadelius

President Obama looks on as Royal Institute of Technology staff members demonstrate the myFC PowerTrekk; Photo courtesy of David Hadelius

 “We are very proud over the opportunity to show our myFC PowerTrekk to President Obama and his team when he visited KTH to get a glimpse of the latest Swedish green technology. I´m particularly proud that we have been able to make this cutting edge high tech product so intuitive that everybody can use it virtually without instructions,” says myFC Founder and President Björn Westerholm.

 myFC started at the KTH-based incubator Stockholm Innovation and Growth (STING), that today is home to 28 startups.

 “It’s a tremendous honor to show President Obama an example of the innovative products that Swedish entrepreneurs develop. myFC is a proof of how we have created an environment for international growth based on the research at KTH,” says Pär Hedberg, Founder and President of STING.

 myFC PowerTrekk is not only ideal for travel, camping and backpacking, it’s perfect as an emergency power backup. Since September is National Preparedness Month, the Federal Emergency Management Agency (FEMA) encourages all Americans to create an emergency kit, which can include essential items such as the myFC PowerTrekk. There are three items everyone should have in their Emergency Preparedness Kit: a heat source, a light source, and a power backup, and the myFC PowerTrekk is the perfect solution. With these items readily available in a kit, along with water, non-perishable food and first aid supplies, homes and vehicles will be well equipped should disaster strike.

 You can find myFC PowerTrekk in REI stores nationwide and on Amazon.com. For more information on the product, please visit: http://www.industrialrev.com/powertrekk/

For more information, please contact Coral Darby at 828.254.0914.

About myFC

myFC is an innovative fuel cell technology company that develops energy solutions for powering portable electronics. Its product myFC PowerTrekk is a portable fuel cell charger for small electronics like cell phones, cameras and GPS devices and is both a fuel cell and a portable battery pack. The fuel cell enables instant charging from a depleted battery state without ever needing a wall charge. Users simply insert a Puck and add water. myFC was founded in 2005, privately owned with headquarters in Stockholm. The product is sold by retailers all over the world, for instance by Naturkompaniet in Sweden, Industrial Revolution and Amazon.com in the US and by Evernew in Japan.

About Industrial Revolution

Since its founding in 1971 as UCO, the Original Candle Lantern company, Industrial Revolution has expanded to become a leading manufacturer and distributor of innovative products that promote fun, safety, and comfort in the outdoors. In addition to UCO Candle Lanterns® and Stormproof Matches, Industrial Revolution makes YayLabs! Ice Cream Balls, Pedco tripods and clamps, and Grilliput® portable grills. Industrial Revolution is the US distributor of cutting-edge product lines from around the world, including Swedish Light My Fire products such as the Spork and FireSteel®, German-based Esbit solid fuel stoves and cookware, myFC PowerTrekk Fuel Cell Charger and Morakniv® (Mora knives). For more information on Industrial Revolution, see www.industrialrev.com.

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