Industrial Revolution to Distribute Mora of Sweden Brands in Canada

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Seattle, WA – Industrial Revolution, Inc., manufacturer and distributor of outdoor recreational products announces expansion of distribution of Mora of Sweden and their specialty knives to Canada beginning in January 2015.

Morakniv CMYK

Industrial Revolution and Mora of Sweden began their partnership in 2013, when Industrial Revolution became the exclusive US importer of Mora’s extensive line of Outdoor, Hunting, Fishing, Tradesman and Kitchen cutlery. Starting in January 2015, Canadian customers will be able to source Morakniv® and Frosts® products within North America. Industrial Revolution has a dedicated staff to support the Canadian market and will work to ensure the transition is as seamless as possible

“We’ve added additional staff to support the Canadian market and have implemented a streamlined logistics process that makes importing much easier for the dealer,” said Steve Llorente, VP of Sales at Industrial Revolution. “We are proud of the fact that in just a year we have proven to be a partner that Mora of Sweden trusts to represent their brand beyond the United States.”

Industrial Revolution has a 67,000 sq. ft. Headquarters/Distribution Center in Seattle, WA and they will carry inventory of nearly 200 different Morakniv and Frosts products. Industrial Revolution already distributes UCO, Esbit, YayLabs! and Pedco brands in Canada. 

For sales or product information in Canada, please contact Industrial Revolution’s International Sales Manager, Candice Mann, at 425-285-1111 or candice.mann@industrialrev.com.

About Mora of Sweden
Building on over 400 years of Swedish tradition, Mora of Sweden has produced knives of unparalleled quality for artisans, hunters, adventurers, anglers, farriers and other skilled trades and hobbyists since 1891. Thoughtfully designed for precision and power, all Morakniv® and Frosts® knives are produced in Sweden. For more information, see www.morakniv.com

About Industrial Revolution
Since its founding in 1971 as UCO, the Original Candle Lantern company, Industrial Revolution has expanded to become a leading manufacturer and distributor of innovative products that promote fun, safety, and comfort in the outdoors. In addition to UCO candle lanterns and Stormproof Matches, Industrial Revolution makes YayLabs! Ice Cream Balls, Pedco tripods and clamps, and Grilliput® portable grills. Industrial Revolution is the US distributor of cutting-edge product lines from around the world, including Swedish Light My Fire products such as the Spork and FireSteel®, German-based Esbit solid fuel stoves and cookware, myFC PowerTrekk Fuel Cell Charger and Morakniv® (Mora knives). For more information on Industrial Revolution, see www.industrialrev.com.

Contact: Shelly Smith
Darby Communications
shelly@darbycommunications.com
828.254.0914 o 

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