Industrial Revolution Expands Executive Sales Team


Seattle, WA - Industrial Revolution, the privately-held Washington manufacturer and distributor of essential and reliable outdoor products, has expanded their top sales leadership team to include a new Vice President of Business Development. 

Steve Llorente, the previous Vice President of Sales, will spearhead Industrial Revolution’s entry into new markets and channels. Llorente plans to expand the company’s collection of brands in his new role as Vice President of Business Development. “We’ve been growing so fast in several new channels, we needed to refocus on building on our momentum and making the most of these opportunities,” Llorente explained.

Taking over Llorente’s position of Vice President of Sales will be Tom Grover, an action sports and outdoor recreation veteran. “I’m thrilled to be joining the amazing team at Industrial Revolution and be a part of the passion this company has shown for the outdoors since 1971,” Grover stated. Grover brings over 20 years of executive leadership experience and is an avid backcountry hiker and outdoor enthusiast.

“Tom has impressive drive and brings a great energy to the team,” said Industrial Revolution President, Graeme Esarey. “With our rapid growth over the last five years, we need to refine systems and sales infrastructures to support our customers, and Tom knows how to do this. We are lucky to add someone with Tom’s background and combine this with Steve’s incredible dedication—he isn’t going anywhere—because the additional talent allows us to focus even more on growth and acquisition opportunities. The next 5 years are going to be really exciting!”

Grover joins a dedicated team of highly creative employees at Industrial Revolution in Tukwila, Washington. The company has been recognized as a fastest growing private company by Inc. 500|5000 five times, as well as listed as a “Best Place to Work” by Outside Magazine. 

About Industrial Revolution
Founded in 1971 as UCO, the Original Candle Lantern company, Industrial Revolution has grown to become a leading manufacturer and distributor of inventive products that promote fun, safety, and comfort in the outdoors. In addition to UCO Candle Lanterns™, Stormproof Matches™ and portable grills, Industrial Revolution makes YayLabs! Ice Cream Balls and Pedco tripods and clamps. The company is also the US distributor of cutting-edge product lines from around the world, including Swedish Light My Fire® products such as the Spork and FireSteel®, and US and Canadian distributor of Sweden-based Morakniv® knives, as well as German-based Esbit solid fuel stoves and cookware.
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Contact: Shelly Smith
Darby Communications