adidas Outdoor Named Official Approach Shoe for American Mountain Guides Association Instructor Team


adidas Outdoor to Provide Terrex Scope and Terrex Scope GTX to Guides

LOS ANGELES (April 9, 2015)adidas Outdoor, the athletic brand in the outdoors, is partnering with the American Mountain Guides Association and has been named the Official Approach Shoe Sponsor for the American Mountain Guides Instructor Team in 2015. adidas Outdoor will provide its Terrex Scope and Terrex Scope GTX to 50 guides.

“We greatly benefit from the input we receive from the very experienced AMGA guides who have participated in our product testing and review process,” said Greg Thomsen, managing director of adidas outdoor U.S. “Many of the guides’ comments have been incorporated into our next-generation designs. We look forward to being part of the AMGA family.”

In addition to partnering with the AMGA Instructor Team, adidas Outdoor will support the AMGA’s internationally recognized education, training and certification program for aspiring and professional guides.

“The relationship is mutually beneficial,” said Betsy Winter, AMGA executive director. “The adidas Outdoor brand will reinforce its established connection with the most expert group of outdoor professionals in the United States, while AMGA instructors will have access to premier footwear specifically engineered for their daily on- mountain pursuits.”

The Terrex Scope is a lightweight, low cut approach shoe with a Stealth® rubber outsole for unbeatable grip on wet and rocky surfaces. Additional features include a climbing-specific forefoot, supportive ADIPRENE® heel for cushioning, molded Ortholite® sockliner and an adiPRENE® insert for comfort and shock absorption. The Terrex Scope GTX has a GORE-TEX® membrane that is breathable and waterproof.

adidas Outdoor first partnered with AMGA in 2013. To learn more about AMGA’s partners program, visit Our Partners webpage.

About the AMGA: The American Mountain Guides Association (AMGA) is a 501(c)(3) educational nonprofit that inspires and supports a culture of American mountain craft. As the leading organization of America’s most vibrant, inspiring community of climbers and skiers, the AMGA offers cutting-edge knowledge and hundreds of years of collective experience that you won’t get from any other climbing organization. AMGA guides and staff are the experts in the business of being a guide. The AMGA spent 30 years setting standards for American guiding, protecting the guiding environment, and organizing a powerful, unified community of climbers and skiers. And will spend the next 30 supporting future generations of guides and clients.

About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.