KOR Water Targets US Retail with Addition of David Lever, New VP of Sales


(Aliso Viejo, CA – April 6, 2015)- KOR Water, a premium brand in personal hydration products, has hired David Lever in the role of Vice President of Sales reporting to CEO and Founder, Eric Barnes. Lever, an industry sales veteran in the outdoor, sporting goods and premium sportswear will lead the expansion of KOR’s North American retail sales and become a member of KOR’s executive management team.

Lever is responsible for driving the execution and implementation of the sales strategy for the company in the U.S. and Canada. He will also manage the overall relationships with outside sales agencies, regional sales and marketing representatives.

Lever has more than 20 years’ experience in sales leadership at such world-class brands as Cascade Design, Inc., KJUS USA, Inc. and Napapijri a Division of VF Outdoor, Inc.

“KOR Water continues to be a disruptive and innovative brand within the reusable water bottle category. I humbled by the opportunity to work with the Leadership Team, Sales Teams and Retail Partners to drive KOR Water across all channels of distribution, particularly fitness, fashion, outdoor and wellness partners,” said Lever.


“Personal hydration is now the fastest growing consumer durable category at retail,” added Barnes. “Following years of building KOR’s premium US and international retail distribution, we’re excited to expand KOR’s unparalleled hydration products to intentional customers to select US retail. David’s experience will help us accelerate this expansion and we’re thrilled to have him on board.”

About KOR Water

KOR is a premium lifestyle brand in personal hydration. We believe the power of hydration can inspire people to live life from their KOR. We design innovative, sustainable and beautiful hydration products that celebrate the ritual of drinking water, the fuel the powers our mind and body. Empty frequently, and live fully. For additional information, please visit www.korwater.com, like KOR on Facebook  and Follow on Twitter @KOR_Water.