April 8,2015— Carbondale, CO. Trail Runner magazine, published by Big Stone Publishing, welcomes the return of former associate publisher Cynthia Bruggeman as Director of Sales and Marketing.
“We are pleased to have Cynthia back on board,” says Paula Stepp, Trail Runner associate publisher. “Cynthia has tremendous passion and energy for the sport and knows the market. With trail-running participation at an all-time high, Cynthia is just the person to take Trail Runner and its partners to the next level.”
“During her five-year stint at Trail Runner,” says Big Stone Publishing president Duane Raleigh,” “Cynthia was responsible for a four-fold growth in advertising bookings and forged new and lasting partnerships in the trail-running community that still benefit the magazine and industry. With Cynthia back, Trail Runner will further expand its outreach in print and events, and maximize its reputation as the leading title in the trail-running space.”
Bruggeman, the former National Sales Director for the Vail Daily Magazine Group joins Shannon Standefer, who has moved from Trail Runner print to online media sales where demand for a comprehensive, integrated, multi-platform media buy continues to grow, fueled by trailrunner.com’s doubling of traffic—annual page views are up to seven million, from three million in prior year. “Trail Runner is experiencing unprecedented growth,” says Stepp. “and having a team like Cynthia and Shannon will position the magazine to evolve across all platforms and remain the leader in trail-running media.”
About Trail Runner
Launched in 1999, Trail Runner was the first publication for trail runners and remains the world-wide leader, reaching 450,000 trail runners every month through print and digital. With nearly 200 races and over 50,000 race participants annually, Trail Runner’s Trophy Series is the largest of its kind.
About Big Stone Publishing
Specializing in niche publications and owner operated, Big Stone Publishing is a leader in specialty print and online titles in the outdoor world. Publications include Trail Runner, Rock and Ice, Ascent, DIRT, rockandice.com and trailrunnermag.com.