Poler E-Commerce & Flagship Store Are Open for Business, Co-Founder Kharma Vella Rejoins as Product Director


(Portland, OR) December 12, 2020 - Pacific & Everest Lifestyle Company (PELC), announced the official re-launch of the Poler brand with the opening of its flagship Portland, Oregon store in tandem with the relaunch of its direct to consumer business at www.Poler.com.

Additionally, Poler is thrilled to announce the return of Kharma Vella, one of the co-founders of the Poler brand who has rejoined the team as Product Brand Director.

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“We’re excited to partner with Kharma in driving this amazing brand forward – he is a creative force in the Outdoor industry and the mind behind some of Poler’s most iconic products including the Napsack,” commented Cape Capener, Poler’s new CEO. “His creative energy and innovative product designs will lead Poler back to a leadership position within outdoor lifestyle category.”

New Poler holiday products available include tents, outerwear, napsacks, fleece separates, t-shirts, headwear and Poler accessories.

The Poler flagship store is located at 413 SW 10th Avenue in Portland and will be open daily from 11 a.m.-7 p.m. Look out for regular events and store happenings by following Poler’s Instagram @polerstuff.


Poler brand is owned by Pacific & Everest Lifestyle Company (PELC). Led by industry veteran Cape Capener, the Poler brand is known for its fun and functional outdoor products. Poler was originally founded in 2012 and relaunched in 2019. For more information on Poler, visit www.poler.com and @polerstuff on Instagram.


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