POC Commits to Raise Funds for Spinal Cord Injury Research and Treatment with AVIP Bike Auction

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Bidding opens on four one-of-a-kind Cervélo bicycles, with proceeds benefiting Spinalis Foundation

STOCKHOLM, Sweden (June 17, 2014) – POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, commemorates the launch of its AVIP concept, which promotes safety for road cyclists, with an online auction benefiting the Spinalis Foundation and its mission to support research and treatment development in the field of spinal cord injuries.

 POC has partnered with cycling brands Cervélo, fi´zi:k, 3T, HED, Shimano, and TRP to announce an online auction, during which the Swedish brand will accept bids on four one-of-a-kind and unique Cervélo road bicycles. The auction opened June 17 and runs through July 1.

“Together with our partners, we have custom built, designed and put together the most amazing machines. The bikes are exactly what we wished for, reflecting the philosophy behind AVIP and POC´s entry into the road bike scene,” says POC CEO and founder Stefan Ytterborn.

The auction will feature two limited edition Cervélo RCA road bicycles, each valued at $20,800, and two Cervélo P5 time trial bikes, each valued at $19,200.

The proceeds of the auction will support Spinalis, a charitable foundation whose mission is to support research and treatment development in the field of spinal cord injuries.

“The bikes have spent most of their time being showcased at the POC headquarters in Stockholm and we have become connected to them. We are really pleased to do an auction for an important cause, and it is with mixed feelings that the bikes are leaving for someone, somewhere. Whoever you are, please promise to take good care of these gems,” says Ytterborn.

The POC AVIP Bike Charity Auction runs June 17 through July 1. Find more information about the auction at http://avip.pocsports.com/bike-auction.

About Spinalis Foundation

The Spinalis Foundation is a charitable foundation whose mission is to promote research and treatment development in the field of spinal cord injuries. Read more athttp://spinalis.se/eng/.

About the AVIP concept
AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious initiative to date, promoting safety for road cyclists. It is a concept that has been created in collaboration with some of the best minds in science, health and technology to redefine the future of road bike safety and performance. Read more about the AVIP concept at http://avip.pocsports.com.

About the POC AVIP Bike Charity Auction

POC has partnered with Cervélo, fi´zi:k, 3T, HED, Shimano, and TRP, and is proud to announce an online bike charity auction. Four one-of-a-kind and unique Cervélo road bikes will be auctioned off to benefit the Spinalis Foundation, whose mission is to promote research and treatment development in the field of spinal cord injuries. The auction runs June 17 through July 1. More information about the POC AVIP Bike Auction can be found at http://avip.pocsports.com/bike-auction.

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