Pep Fujas Inks New Contract with K2 Skis

K2_Pep Fujas

Celebrated freeskier to oversee new freestyle line

Seattle, Wash. (Jan. 7, 2015) – K2 Skis is proud to announce a new three-year contract with world-renowned skier Pep Fujas. Well-known for his smooth style and effortless on-snow creativity, Fujas will lend his vision to direct K2’s new athlete-inspired freestyle skis.

“We are ecstatic to have Pep continuing with the program. He is a gifted athlete who epitomizes what K2 is all about,” said K2 Team Manager Zach Doleac. “I have no doubt that he will excel in his new role, driving freestyle product development.”

Fujas, who recently played a starring role in Sweetgrass Productions’ critically acclaimed short film Afterglow, plans to spend this season working with his longtime friends at Nimbus Independent. The first part of his winter has taken him to the notoriously deep powder of Japan where he’ll explore new terrain as well as revisit a couple favorite snowy areas. While Pep is traveling and filming during the season, he will be working directly with product developers and fellow Factory Team athletes testing prototypes for K2’s all-new freestyle ski collection.

“Working with K2 for the past 13 years has positively shaped my skiing,” said Fujas. “No matter what part of the world I’m in, I can always depend on my K2s to help me push my abilities in any terrain."

Designing and testing freestyle skis is familiar territory for Pep; he was directly involved with the creation of the Fujative and Kung Fujas pro-models that bear his name. He’ll continue to have the opportunity to drive innovation by playing a key role in the development of an entirely new collection of athlete-inspired skis. Wasting no time, Pep has been a part of several development meetings where he gave valuable feedback from early season prototype testing. Besides leading the development of K2’s skis, Pep will also lend feedback to further strengthen K2’s All-Mountain SpYne and Pinnacle Freeride boot lines.

About K2 Skis
Delivering Serious Fun since 1962, K2’s commitment to the All-Mountain skier remains the driving force behind its industry-leading innovations. With an all-encompassing E3 (Energy Efficient Engineering) design philosophy, K2 unveils a fully integrated collection of award-winning skis, boots, helmets, goggles, poles and backcountry safety tools that offer a complete solution for the all-mountain skier. Whether at the resort, in the park or deep in the backcountry, K2 is all about enjoying the ski experience. For the latest information on K2 products, athlete activities and promotions visit

Media Contact:
Verde Brand Communications
Alex Hunt



K2 Skis Partners with Slopestyle Phenom Maggie Voisin

Impressive 2014 season lands Voisin a spot on K2’s elite pro team Seattle, Wash.  – Ski industry leader K2 Skis is proud to announce that slopestyle superstar Maggie Voisin will be joining the K2 family. Voisin is the future of freeskiing; at just 15 years old she is already one more

K2 Skis

K2 Women’s Ski Boots Steal the Spotlight

New Minaret Freeride boot complements All-Mountain SpYre Seattle, Wash. (January 23rd, 2014) – K2 Skis’ All-Mountain R&D team in conjunction with the K2 Women’s Alliance has developed two lines of high-performance ski boots. The women’s Minaret Freeride collection debuts with more


K2’s New Freeride Skis are Ready to Rip

Men’s Pinnacle and women’s Luv lines offer uncompromised All-Mountain Performance Seattle, Wash. (January 19, 2015) – K2 Skis, purveyors of serious fun, expands the brand new K2 Konic and Channel Light Core technologies into the new men’s Pinnacle and women’s Luv freeride skis. more

K2 Skis

K2 Skis’ Annex Line Optimizes Freeride Performance

K2’s Annex line allows skiers to charge the entire mountain without compromise Seattle, Wash. (January 17th, 2014) - Holding true to its All-Mountain Philosophy, K2 Skis’ Annex line offers high performance in every condition. Integrating K2’s stability-based Freeride Baseline more

Image placeholder title

K2 Canada Appoints New Sales Rep for Southern Ontario

Toronto, Ont. (Sept. 30, 2013) - K2 Canada has named ski-industry veteran, Chris Thomson, as the new Sales Representative for K2 Skis in the Southern Ontario region. With over ten years of industry experience, Chris has developed a reputation for exceptional account service. “We more

K2_OooLaLuv_85Ti_Ski_1516 copy

K2 Skis is Bringing Back the Luv!

Channel Light Core and K2 OoolaLuv 85Ti highlight new All-Mountain skis for women Seattle, Wash. (January 28, 2015) – K2 Skis with the K2 Ski Alliance, the most progressive women’s program in skiing, endorses the new Channel Light Core, an advanced women’s-specific technology more


K2 Ski Boots Sold Exclusively at Brick and Mortar Retail Locations

Seattle, Wash.  – K2 Skis‘ award-winning lineup of all-mountain and freeride boots are now on sale at specialty ski and outdoor shops across the country. To ensure proper fitting, K2 boots are only available through expertly trained K2 boot fitters at physical retail outlets. more

K2 Skis

K2's New Potion Series Works Wonders for Women Skiers

Seattle, Wash. (January 20, 2014) – Since 1998, K2 Skis has driven and inspired innovation of female-specific skis. Designed by women, for women, the new K2 Potion series offers an unparalleled lineup of Frontside, Freeride and Freestyle skis. The perfect blend of ten-plus years more

K2’s 2015/16 Ski Equipment is all about Serious Fun

E3 design philosophy drives new All-Mountain line Seattle, Wash. (January 21, 2015) – K2 Skis, long known for its versatile All-Mountain products and fun approach to skiing, introduces a new generation of gear built to help skiers take their enjoyment of the entire mountain to more