WOOLRICH, Pa., March 2, 2010 — The Woolrich® Buffalo Check Shirt has been honored with an Editors’ Choice Award by Outside Magazine. The March issue of Outside Magazine features 51 “awesome things” as part of the magazine’s first annual Editors’ Choice Awards.
The editors at Outside Magazine proclaimed the Buffalo Check Shirt as “perfection”.
“We are honored that the editors of Outside Magazine recognize a product that is almost one hundred sixty years old in a market that is dominated by the latest and greatest,” said Jerry Rinder, Vice President Wholesale Apparel & Corporate Marketing. “It’s very satisfying that after all these years that our Buffalo Check Shirt is as relevant today as it was when it was first introduced.”
Woolrich, established in 1830, pioneered the two-tone plaid pattern known as "buffalo check" plaid in the 1850’s with the introduction of the Buffalo Check Shirt. Although the name seems to connote a Western heritage, the derivation of the term is based on the fact that the pattern designer owned a herd of buffalo.
The March issue of Outside Magazine is on newsstands now.
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.