WOOLRICH, Pa., July 27, 2010— At the upcoming Outdoor Retailer Summer Market, Woolrich, the Original Outdoor Clothing Company®, will unveil a custom Nova Craft canoe done in classic Woolrich buffalo check.
Ten of the canoes will be created, and awarded to regional winners of a spring 2011 retailer display contest. The ten winners will also be entered in a drawing for a once-in-a-lifetime railroad trip for two through the Canadian Rockies, as part of an integrated promotion surrounding Woolrich Adventures: Canada 2011 Sweepstakes.
The buffalo check-wrapped canoe is the latest vehicle to get the pattern treatment from Woolrich. In the last two seasons, Woolrich has launched similar retailer promotions with both a buffalo check patterned Cannondale mountain bike (spring 2010) as well as a Thule roof top carrier on top of a matching Subaru Outback (fall 2010).
“The Woolrich buffalo check is one of the most recognized patterns in the world. It signifies heritage, tradition, and integrity,” said Jerry Rinder, Vice President Sales & Marketing. “When you put the pattern on a canoe or bicycle or car, it immediately resonates with people, and connects them to the Woolrich legacy.”
Nova Craft, a prestigious canoe maker based in Ontario, Canada, integrated the iconic Woolrich buffalo check plaid into the canoe using a layup process that bonds fabrics between a clear outer layer and composite inner layers.
Woolrich retailers will have the opportunity to win one of 10 Nova Craft canoes during a retailer display program in spring 2011. The winners of the Nova Craft canoes will then be eligible to win a grand prize of a railroad trip to Jasper, Alberta, Canada as part of the Woolrich Adventures Sweepstakes program. The prize package for retailers will include airfare, lodging and a Woolrich Adventure wardrobe.
The Woolrich Edition Nova Craft canoe will be on display in the Woolrich booth (19001-20001) throughout the Outdoor Retailer Summer Market Show, and will be a focal point for the Woolrich Adventures Party on Wednesday, August 4. During that party at ORSM, a similar railway trip through the Canadian Rockies will be given away to a show attendee. The trip drawing will occur after 5 pm in the booth. Must be present to win.
Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrates its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.