Outdoor Retailer's Smartphone App Makes Show a Year-Round Experience

Outdoor Retailer (OR) today launched a smartphone app called "OR 2010" to give attendees a convenient and comprehensive way to navigate OR Summer Market 2010 features before, during and after the show.

SAN JUAN CAPISTRANO, Calif. - July 29, 2010 -
Outdoor Retailer (OR) today launched a smartphone app called "OR 2010" to give attendees a convenient and comprehensive way to navigate OR Summer Market 2010 features before, during and after the show.

OR 2010 app features include:
Interactive exhibitor list
Exhibitor e-brochures & product info available for download
Interactive floorplan
Complete listing of OR events
Interactive show schedule
Direct connection to the OR Planner Tool for personal scheduling
Brand videos
Real-time show alerts
Exhibitor and product searches
Social media interaction with live feed of Tweets including #ORShow
OR 2010 is a year-round app that helps attendees plan their show experience with tools to navigate the show floor, use exhibitor list to manage contact information, download useful brochures and read descriptions of show events.

OR 2010 will generate brand content using information from exhibitors' online listings on outdoorretailer.com and app profiles exhibitors build with PDF downloads.

OR 2010 is available as a native app, operating without Internet connectivity or a continual cell phone signal, for iPhone, iPod Touch, iPad, Blackberry and Google Android devices. When access to Internet and/or cell signal is available, updates to the app will be made automatically.

Please refer to the OR Mobile App Information page on outdoorretailer.com for the device-specific links to download the OR 2010 app. Download the app to the devices previously listed by pointing the device's web browser to the appropriate URL.

iPhone, iPod Touch and iPad users can also download the app via iTunes by searching for "Outdoor Retailer 2010."

The URLs for Blackberry and Google Android phones will sense the device being used and automatically download the appropriate version of OR 2010. Users can also manually choose the proper download for their phone.

Attendees with PDAs not listed above or mobile phones that have Internet access should visit the OR Mobile App Information page from their mobile device for the link that will give them access to the exhibitor list and OR Show Planner through the Internet.

Exhibitors interested in sponsorship opportunities with the OR 2010 app should contact their Outdoor Retailer account executive.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Expositions of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (http://ors.goexposoftware.com/2010/goExpo/mobile/) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from August 2, 2010 and the trade show from August 3-6, 2010.

# # #

Maura Lansford, SOAR Communications, 801.656.0472 x2(wk)/ 817.929.8123(cell), mlansford@soarcomm.com
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith@soarcomm.com


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