OR Delivers Smartphone App and Online Resources for SM Participants


SAN JUAN CAPISTRANO, Calif. – July 21, 2011 – Outdoor Retailer Summer Market participants have more resources than ever for connecting with the industry and planning their time before, during and after the show. The OR Summer Market Mobile App, Online Show Planner, Planning Guide and brand-new OR Hub are all currently available for full viewing and use on OutdoorRetailer.com.

“Attendees take time from their businesses and day-to-day obligations to join the industry at Outdoor Retailer. The effort on their part to see the latest products, connect with new partners and put big picture perspective on industry trends is not lost on us - we take that effort very seriously,” said Kenji Haroutunian, vice president at Nielsen Expositions and Outdoor Retailer show director. “The OR online tools give attendees increased efficiency and multiple channels for receiving, navigating and making sense of the information available to them before, during and after the show. The smart use of technology will help attendees extract the maximum from their show experience.”

OR Summer Market Mobile App

Available for immediate download, the latest Outdoor Retailer Summer Market 2011 mobile app is an on-the-go tool for accessing show appointments, events, seminars, industry buzz and connections made at the show.

Now fully compatible with the OR Online Show Planner, the interactive maps and locator function help to efficiently navigate the tradeshow floor and stay up-to-date on show events, notices and announcements with the alerts function and integrated Twitter feature. The app also provides exhibiting company and contact info. For a full list of features, visit the OR Summer Market mobile app page.

OR mobile app versions for AppleiOS devices, Blackberry and Google Android are native applications that don't require internet connectivity or a constant cellphone signal. However, to activate the locator function, phone Wi-Fi settings must be enabled.

OR Online Show Planner

The OR Online Show Planner includes interactive floor maps, a dynamic exhibitor directory, complete with enhanced exhibitor profiles, product information, images and video, along with the show Seminar and Event Schedules. Once logged into the password-protected features, attendees can access a detailed show planner and be matched with exhibitors offering products of interest to them. The Online Show Planner can feed appointments to the attendee’s mobile device through the OR Summer Market Mobile App and is fully compatible with Microsoft Outlook and other calendar features.

Visit here for a five-minute video introduction and tutorial on the OR Online Show Planner.

OR Planning Guide, powered by SNEWS®

Through an ongoing partnership with SNEWS, the Outdoor Retailer Planning Guide previews industry trends and products on display at the Summer Market show, in a digital magazine format. Complete with full articles, vibrant photography and live links, the Planning Guide is available in an easy-to-read, downloadable and print-friendly format. Attendees can jump start their show planning today with the Outdoor Retailer Planning Guide.

OR Hub

Outdoor Retailer Hub, a new online service from Outdoor Retailer, brings brands and retailers together in a virtual platform of brand microsites that can be used year-round for everything from product development and launches to placing and managing orders. This b2b digital platform takes advantage of the single login Online Show Planner platform, simplifying business for retailers and brands.

The OR Hub allows brands to create a protected virtual portal outside of their consumer-centric site to showcase product launches, marketing and sales programs, integrate with existing back-end ERP systems, and advance the selling process with independent reps and retailers. A range of access permissions allows brands to customize who is able to view their HUB microsites.

A beta version of the OR Hub is currently live at www.outdoorretailerhub.com. Attendees can look forward to new Hub microsites in the coming weeks from brands like Teva, Birkenstock, Ambler, Stanley, Sundesa, Green Label Organics, Fluid Kayaks and Sciessent among others.

For more information on the OR Hub, contact OR National Sales Manager Marisa Nicholson at marisa.nicholson@nielsen.com.

About Outdoor Retailer

Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through trade shows, product demo events and web-based business solutions. Produced by Nielsen Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Now celebrating 30 years, Outdoor Retailer (www.outdoorretailer.com) connects approximately 40,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

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Maura Lansford, SOAR Communications, 801.656.0472 x2(wk) / 817.929.8123(cell) mlansford@soarcomm.com

Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), mailto:csmith@soarcomm.com