Cambridge, UK – The award-winning outdoor navigation application, ViewRanger, is pleased to announce Darby Communications as their PR agency of record for the domestic outdoor market. Making their industry debut at the upcoming Outdoor Retailer Winter Market trade show, ViewRanger hails from the UK and is owned by software development company, Augmentra, Ltd.
ViewRanger is a powerful outdoors GPS app that is available for Apple & Android platforms. Overhauled for 2012 with a rich feature set, the ViewRanger app for adventure delivers detailed off-line topographic mapping, a comprehensive trails database and all the features of a dedicated GPS, plus real time location sharing, web planning and location specific content. ViewRanger brings guidebooks to life.
“We are confident in our decision to partner with Darby Communications,” states Ian Pond, ViewRanger VP of Marketing. “They know the inner-workings of the outdoor industry and will help us plot our course within the US market.”
“To be able to represent a brand that brings together leading technology and the outdoors is a very exciting opportunity for us,” says Coral Darby. “We look forward to sharing ViewRanger’s cutting edge technology with the industry.”
About ViewRanger GPS
ViewRanger GPS is the award winning mobile phone application, which delivers GPS navigation, mapping and location-based content to outdoor activity enthusiasts and outdoor professionals worldwide. ViewRanger won the “Best Indie App” category in the Mobile App World Awards 2010, adding to its previous accolades. It hit the No. 1 spot in iTunes App Store Navigation Chart in 2010, has appeared on The Gadget Show, been named App of the Week by Lady Geek TV, and was featured in ‘The Sunday Times’ In-Gear supplement. www.viewranger.com.
About Darby Communications
Based in beautiful Asheville, NC, Darby Communications is a boutique public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR, promotional and retailer engagement programs. Darby Communications works with many of the outdoor industry’s most respected companies. In addition to ViewRanger, the firm’s client list includes Vasque, Eagles Nest Outfitters, Headsweats, Hyland’s Homeopathic, OverLand Equipment, Goodhew, and the American Hiking Society. www.darbycommunications.com.