ViewRanger™ App partners with Menasha Ridge/Wilderness Press

ViewRanger, the award-winning outdoor navigation app, is pleased to announce its partnership with Menasha Ridge/Wilderness Press, a leading publisher of comprehensive outdoor hiking books and maps.
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Cambridge, UK – ViewRanger, the award-winning outdoor navigation app, is pleased to announce its partnership with Menasha Ridge/Wilderness Press, a leading publisher of comprehensive outdoor hiking books and maps.

ViewRanger, which hails from the UK and is owned by software development company, Augmentra, Ltd., is a mobile app that turns a smartphone into a powerful Outdoors GPS. It delivers high resolution mapping and trails, waypoint navigation, web-based route planning and location sharing.

“We are looking forward to working with an independent enterprise that offers the same benefits to readers as our company; memorable adventures in the great outdoors,” says Menasha Ridge/Wilderness Press president Richard Hunt. “ViewRanger has done a brilliant job of executing their business plan overseas and we look forward to teaming up with them as they make their debut in the US.”

Commenting on the partnership, ViewRanger CEO Craig Wareham states “we are excited to be working with such renowned publishing titles as Menasha Ridge and Wilderness Press and for the opportunity to deliver their high quality expert guidebook content through our location-aware smartphone publishing platform.”

ViewRanger will bring their guidebooks to life by accessing the expert outdoors content provided by Menasha Ridge/Wilderness Press. Popular trail routes will be available to browse and download onto smartphones and delivered like a guidebook with a map, trail descriptions and advice, and photos of things that users may see along the way. Once users are on a hike or walk, they can see their location over a map and navigate along the route. ViewRanger also gives navigation alerts if you veer too far off course.

ViewRanger makes its industry debut at the Outdoor Retailer Winter Market trade show in January. Demos of the app will be given days 1 - 3 of the show at 10:30am and 2:30pm at booth 32080.

About ViewRanger GPS

ViewRanger GPS is the award winning mobile phone application, which delivers GPS navigation, mapping and location-based content to outdoor activity enthusiasts and outdoor professionals worldwide. ViewRanger won the “Best Indie App” category in the Mobile App World Awards 2010, adding to its previous accolades. It hit the No. 1 spot in iTunes App Store Navigation Chart in 2010, has appeared on The Gadget Show, been named App of the Week by Lady Geek TV, and was featured in ‘The Sunday Times’ In-Gear supplement. www.viewranger.com

About Menasha Ridge Press and Wilderness Press

With a combined publishing history of almost 75 years, Menasha Ridge Press and Wilderness Press are the leading publishers in the outdoor industry. Menasha Ridge Press, established in 1982 and Wilderness Press, established in 1967, focus on outdoor recreation, how-to, wildlife, cooking, travel, and comprehensive maps. With each new release, they continue to set the mark for quality outdoor guidebooks and maps. These award-winning, best-selling books and series are widely recognized for their innovation, authority, and scrupulous attention to detail. Popular series include: 60 Hikes Within 60 Miles. Best Tent Camping, Top Trails, Afoot & Afield, Backpacking, and Canoeing & Kayaking. Find them on the web at www.menasharidge.com and www.wildernesspress.com.

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