Outdoor Circus to debut this fall

You're invited to be part of an inaugural outdoor sports festival that combines the things outdoor enthusiasts love - camping, music, gear, beer, adventure films, races, gear giveaways, and demons, and a beautiful outdoor setting.
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The Roanoke Outdoor Circus to debut this fall
Outdoor industry invited to participate in Roanoke Region
of Virginia’s first outdoor festival

ROANOKE, Va. (August 29, 2011) – The Roanoke Region’s growing outdoor vibe is creating quite a circus.

The Roanoke Outdoor Circus, presented by Anthem Blue Cross and Blue Shield, is on tap for October 21-23. An inaugural outdoor sports festival that combines the things outdoor enthusiasts love - camping, music, gear, adventure films, races, gear giveaways, and demonstrations, and a beautiful outdoor setting – the Roanoke Outdoor Circus is a celebration of everything outdoors. And the best part is that just about everything is free!

Your company is invited to get involved – free of charge! Send your regional rep, send a team, or provide a demo. There is no limit to your involvement. It’s an opportunity for the outdoor industry to show off its gear, and connect with new users, during a fall weekend celebrating the outdoors.

“There is something for everyone,” says Pete Eshelman, director of outdoor branding for the Roanoke Regional Partnership. “We have truly incredible outdoor recreation opportunities here and this event shows them all off. No matter what your interests are, you’re going to find multiple things of interest at the Roanoke Outdoor Circus.”

Hunt for your share of $40,000 in outdoor gear, ride the newest Trek bicycles, watch professional Slackliners, take a pair of trail running shoes out for a spin, climb the rock wall, then fire up a GPS unit and take the kids on the geocache trail. 

But the day isn’t over when the sun sets. Before climbing into your tent listen to live music performed on our solar and bio-diesel powered stage, watch adventure films, and be sure to take a ride on the mechanical bull.

The Roanoke Outdoor Circus – presented by Anthem Blue Cross and Blue Shield – is a City of Roanoke Parks and Recreation event supported by the Roanoke Regional Partnership. It features a host of outdoor activities, including running, climbing, biking, slacklining, paddling, disc golf, hikes, cyclocross and more.

Other activities include the MountainFilm Festival, the Sustainable Living Roadshow,Gibbon Slacklines professional competition, Jeff Lenosky professional bike trials demo, beer by New Belgium Brewing, geocache trail, a gear yardsale, guided hikes along the Appalachian Trail, and even mechanical bull rides.

The event will be held Oct. 21-23. The Roanoke Outdoor Circus will feature booths and displays to promote and sell outdoor gear and activities.
A highlight of the Outdoor Circus includes the Gear Junkie Treasure Hunt on Oct. 23 that gives participants a chance to win their share of $40,000 in outdoor gear.

A recent study found that the Roanoke Region ranked highly in concentration of greenway trails, public recreational land, square footage of lakes and other assets, setting the stage for growth in outdoor businesses looking to grow around hiking, biking, paddling and other activities.

“Roanoke has the potential to become a major outdoor industry center,” Eshelman says. “The Outdoor Circus is another way we’re welcoming the outdoor industry to discover the many outside activities right here in our backyard.”

Other event sponsors include New Belgium Brewing, WSET, 101.5 The Music Place, K92 radio, East Coasters Bike Shop, Walkabout Outfitter and Trek Bicycles.

For more information, please visit www.theoutdoorcircus.com.

ABOUT THE ROANOKE REGIONAL PARTNERSHIP
The Roanoke Regional Partnership markets Alleghany, Botetourt, Franklin and Roanoke counties, Roanoke, Salem, and Vinton to new and expanding industry. Since 1983, the Partnership has assisted expansions and locations representing $1.3 billion in new investment and nearly 14,000 direct new jobs in the region. To learn more, visit www.Roanoke.org,www.RoanokeOutside.com and www.RoanokeEntrepreneur.com.

ABOUT ANTHEM BLUE CROSS AND BLUE SHIELD
Anthem Health Plans of Virginia, Inc. trades as Anthem Blue Cross and Blue Shield in Virginia, and its service area is all of Virginia except for the City of Fairfax, the Town of Vienna, and the area east of State Route 123. Anthem Blue Cross and Blue Shield and its affiliated HMO HealthKeepers, Inc. are independent licensees of the Blue Cross Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Virginia is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel at www.youtube.com/healthjoinin.

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