Pete Eshelman

Get your hottest outdoor gear item listed in the annual Get Outside Holiday Gift Guide ROANOKE, Va. (November 11, 2014) – As the holidays approach Get Outside is busy preparing its annual holiday guide. This is the perfect time to get your brand in front of active outdoor users ...read more

Roanoke, VA. (Sept 4, 2013) – Emergency ID maker QRide Inc. has hired New Jersey-based Addgravity Sales Agency as an independent sales representative for the states of New York, New Jersey and Pennsylvania. Agency founder Robert Kwong is a 20-year sales veteran in the specialty ...read more

Roanoke, VA. (July 3, 2013) - Emergency ID maker QRide Inc has launched a dealer program for the company’s QRide Mini product. The QRide Mini Intro Pack is now available and includes 15 pairs of the company’s flagship product, and a small point-of-sale display. “We’re very ...read more

QRide turns bike helmets into emergency contact informationQR codes on helmets can improve rider safety ROANOKE, Va. – It’s an outdoor adventurer’s worst nightmare: What if you’re in an accident and knocked unconscious or seriously disoriented? How could you give vital medical ...read more

QRide turns bike helmets into emergency contact informationQR codes on helmets can improve rider safety ROANOKE, Va. – It’s an outdoor adventurer’s worst nightmare: What if you’re in an accident and knocked unconscious or seriously disoriented? How could you give vital medical ...read more

Roanoke Earns Designationas Best Mountain Town More than 85,000 votes were cast in the annual contest by Blue Ridge Outdoors Magazine. ROANOKE, Va. (November 1, 2012) – Roanoke came out on top of a mountain of votes as a Best Mountain Town in the November edition of Blue Ridge ...read more

Go Outside Festival celebrates all things outdoorsEvent to feature exhibits, demos, camping, live music, adventure films and more ROANOKE, Va. (September 20, 2012) – The 2012 Go Outside Festival, a celebration of all things outdoors, returns in October with free exhibits, trials ...read more

Blue Ridge Marathon Announces Foot Levelers as Title Sponsor New partnership will extend the reach of “America’s Toughest Road Marathon.” ROANOKE, Va. (August 15, 2012) – Organizers of the Blue Ridge Marathon, America’s Toughest Road Marathon, today announced that Roanoke-based ...read more

Blue Ridge Marathon donates $10,000 to Friends of the Blue Ridge ParkwayMoney to be used for Parkway beautification and education Roanoke, Va. (June 25, 2012) – Organizers of the recent Blue Ridge Marathon have donated $10,000 to Friends of the Blue Ridge Parkway, the annual ...read more

ROANOKE, Va. (March 16, 2012) – For the third year in a row, a Roanoke bicycle maker has been recognized for crafting some of the best handmade bikes on the planet. Aaron Dykstra, owner of Six-Eleven Bicycle Co. (www.sixelevenbicycleco.com), last week won the Best Cyclocross ...read more

The Roanoke Outdoor Circus to debut this fallOutdoor industry invited to participate in Roanoke Region of Virginia’s first outdoor festival ROANOKE, Va. (August 29, 2011) – The Roanoke Region’s growing outdoor vibe is creating quite a circus. The Roanoke Outdoor Circus, presented ...read more

New study indicates region is competitive in outdoor amenities The Roanoke Region’s numerous outdoor amenities provide a strong foundation for growth in outdoor-related businesses, according to a new analysis comparing the area to other regions known for their outdoor lifestyle. ...read more

Race Lures DollarsMarathon and Half Marathon create $339,000 economic impact; participation from outside region continues to grow ROANOKE, Va., (July 12, 2011) – The second annual National College Blue Ridge Marathon (America's Toughest Road Marathon) and half marathon made a ...read more

National bass-fishing tournament coming to Roanoke Region 2011 River Bassin’ finale set for Sept. 10 ROANOKE, Va. – An eco-friendly bass fishing tournament that features human-powered boats and catch-and-release practices is stopping in the Roanoke Region, giving anglers a chance ...read more

Roanoke, VA native Aaron Dykstra uses an icon of his hometown for his bicycle company’s namesake and manufacturing paradigm - Six Eleven Bicycle Co. Norfolk and Western Railroad’s “J Class ” locomotive No. 611 was a sleek and streamlined steam locomotive built in the N&W’s ...read more

Roanoke, VA (December 16, 2010) - Founded in 2005, Mashable is the top source for news in social and digital media, technology and web culture. With more than 30 million monthly pageviews, Mashable is the most prolific news site reporting breaking web news, providing analysis of ...read more

National College Blue Ridge Marathon Toughens Course; Issues Challenge to Tucson’s Mount Lemmon Race Organizers have added a third peak to the course and staked claim to the title of “America’s Toughest Road Marathon.” Roanoke, Va. (December 28, 2010) – Organizers of the National ...read more

Calling all outdoor entrepreneurs in Roanoke, VA Region Adventure Tourism Workshop highlights opportunities, best practices and expert advice for launching an adventure tourism business WHAT: The Roanoke Region will host an Adventure Tourism Workshop for anyone interested in ...read more

‘Radical Reels’ tour returns to Roanoke,VA Showing of high-adrenaline outdoor adventure films sold out in last year’s Roanoke appearance ROANOKE, VA. – The 2010 Banff Radical Reels Tour, featuring the wildest high-adrenaline outdoor adventure films, returns to the Roanoke Region ...read more

ROANOKE, Va. (June 10, 2010) – Outdoor enthusiasts and gear junkies, get ready to explore! RoanokeOutside.com – a resource for the Roanoke, Va., region's outdoors – has teamed with GearJunkie.com, a top outdoors blog and publication, to host a one-day-only Treasure Hunt ...read more

Blue Ridge Marathon Presents $20,000 to FRIENDS of the Blue Ridge ParkwayMoney to be used for Parkway beautification and education. Roanoke, Va. (May 25, 2010) – Organizers of the Blue Ridge Marathon today presented $20,000 to FRIENDS of the Blue Ridge Parkway, which will use the ...read more

Blue Ridge Marathon Winners Get Bragging Rights and Expensive Watches!Billed as one of the toughest marathons in America, the winners survived and took home shiny Tag Heuer Watches.Roanoke, Va. (April 24, 2010) – The inaugural National College Blue Ridge Marathon proved as ...read more

Wilderness Adventure at Eagle Landing Named to Outside Magazine's List of Best Places to Work.One of 50 companies nationwide lauded for focus on employees, environment...ROANOKE, Va. (April 6, 2010) – Wilderness Adventure at Eagle Landing near Roanoke has been named to Outside ...read more

What's does a historic steam locomotive have to do with hand-crafted bicycles?For one Roanoke native, everything.Meet Aaron Dykstra, a new entrepreneur with throw-back thinking – building customized bicycles that match bike riders to carefully selected materials.Dykstra founded ...read more