$40,000 Gear Junkie Treasure Hunt

Outdoor enthusiasts and gear junkies, get ready to explore! On July 11 GearJunkie.com and RoanokeOutside.com have partnered to bring you this never-before-seen event! Over $40,000 worth of outdoor swag will be given away.

ROANOKE, Va. (June 10, 2010) – Outdoor enthusiasts and gear junkies, get ready to explore!

RoanokeOutside.com – a resource for the Roanoke, Va., region's outdoors – has teamed with GearJunkie.com, a top outdoors blog and publication, to host a one-day-only Treasure Hunt event in a Roanoke wilderness park on July 11th.

The event will be called "Gear Junkie's Treasure Hunt: Roanoke." More than $40,000 in outdoor gear – from backpacks to kayaks – will be given away to an estimated 300 participants.

Additionally, during the run up to the event, GearJunkie.com will hold online contests for its readers. Details including sign-up information and event schedule are available at www.GearJunkie.com/Treasure-Hunt-Roanoke .

“The Treasure Hunt is a first-of-its-kind event,” said Stephen Regenold, founder and editor of GearJunkie.com. “Roanoke provides a great venue for this activity, which will blend elements from adventure racing with a substantial gear scavenger hunt.”

Gear Junkie's Treasure Hunt: Roanoke event is presented in partnership with Odyssey Adventure Racing, Roanoke Parks & Recreation, and Roanoke County Parks, Recreation and Tourism.

“The Roanoke region is one of the best spots anywhere for outdoor recreation," says Pete Eshelman with the Roanoke Regional Partnership. "By teaming up with Gear Junkie – a nationally-recognized web site that specializes in outdoor gear – we hope to further solidify our region's standing.”


ABOUT THE ROANOKE REGIONAL PARTNERSHIP The Roanoke Regional Partnership was founded in 1983 as a regional economic development organization for the greater Roanoke area that includes Alleghany, Botetourt, Franklin, and Roanoke counties plus the cities of Roanoke and Salem and the town of Vinton. Its program of work includes image building, asset development, and business recruitment. The Partnership has been involved in business locations and expansions that have created more than 13,600 jobs and $1.3 billion in investment in real estate and equipment. To learn more, please visit www.Roanoke.org

ABOUT GEARJUNKIE.COM Operated by Monopoint Media LLC of Minneapolis, Minn., GEARJUNKIE.com was founded in 2006. It is an online publication devoted to the outdoors, health, fitness, adventure travel, and all the gear and equipment associated with those pursuits. It is based off a nationally‐syndicated newspaper column of the same name written by freelance journalist Stephen Regenold, a world‐traveling adventurer/journalist with a home base in Minnesota.