Roanoke Outfitter Jumps on to Outside's Best Place To Work List

Roanoke Outfitter Jumps on to Outside's Best Place To Work List

Wilderness Adventure at Eagle Landing Named to Outside Magazine's List of Best Places to Work.

One of 50 companies nationwide lauded for focus on employees, environment...

ROANOKE, Va. (April 6, 2010) – Wilderness Adventure at Eagle Landing near Roanoke has been named to Outside magazine's ( third annual “Best Places to Work” list. Wilderness Adventure was ranked No. 25 of 50 selected companies. The full list and related story will be published in the May issue of Outside magazine, available on newsstands April 13.

Outside's “Best Places to Work” list was compiled with the help of the Outdoor Industry Association ( and Best Companies Group ( The year-long selection process began with an outreach effort that identified a wide range of non-profit and for-profit organizations with at least 15 employees working in the United States. Participating companies were then sent confidential employee-satisfaction surveys and employer-questionnaires to collect information about benefits, compensation, policies, job satisfaction, environmental initiatives, and community outreach programs. All of the results were analyzed by Best Companies Group experts, who selected the 50 companies that strive to enhance their employees' enjoyment of active endeavors, and environmental and social involvement.

“It's gratifying to see a national magazine recognize our devotion to our loyal, hard-working and hard-playing staff, “said Gene Nervo, founder and president of Wilderness Adventure ( “We would be nothing without our staff, and that's why we provide a workplace that is rewarding, challenging and fun.”

Among the perks: meals, personal cabin, flexible work schedule, staff outings, ongoing training and use of any outdoor equipment, including gear discounts for new equipment. There's also a “staff happiness fund” to provide fun events and activities for the team. “Wilderness Adventure at Eagle Landing employs people with a high standard of moral character and a desire to teach in a wilderness setting,” Nervo says. “This is a special group of employees with a passion for the outdoors.”

Julia Bradford, group program director, credits Nervo for making it such a great place to work. “Colonel Nervo is an amazing man who has always put the needs of his employees above the needs of himself and even sometimes the company,” Bradford says. “He is loved and respected by all his staff.”

“These 50 companies come from a vast array of industries but they're all following the same enlightened path,” said Michael Roberts, Executive Editor of Outside. “They're successful businesses in a challenging economy precisely because they support a proper work-life balance. They know that benefits like on-site gyms and fitness classes, reimbursements for ski passes and sports racing fees, and support for community service efforts during work hours make their employees happier and thus more productive.”

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Wilderness Adventure at Eagle Landing offers a unique summer wilderness youth program and a one-of-a-kind experience for groups from corporations, weddings, colleges, churches and others. Located on more than 500 acres in the Blue Ridge mountains near New Castle, Va., outside Roanoke, Wilderness Adventure features such activities as hiking, kayaking, rock climbing, camping, canoeing, rapeling, caving, mountain biking and more, including a rock-climbing wall and 900-foot zip line.

Outside is America's number-one active-lifestyle magazine, with more than two million readers a month. For 30 years, we've been dedicated to covering travel, sports, adventure, health and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. Along with many other accolades, Outside is the only magazine ever to receive three consecutive National Magazine Awards for General Excellence. Please visit us at

The Roanoke Region of Virginia is a premier spot for outdoor recreation. showcases why Roanoke is one of the best outdoor towns in the United States. The Roanoke Region consists of counties and cities at the southern end of the Shenandoah Valley nestled between the Blue Ridge and Alleghany mountain ranges along the Blue Ridge Parkway, the most visited national park, and off the Appalachian Trail, the nation's longest footpath. It's home to the second largest municipal park in the United States, Carvins Cove Nature Reserve. From city streets to rolling hills to majestic mountains, the Roanoke Region offers urban, suburban, and rural landscapes and living. The temperate climate gives four distinct seasons that are neither too warm nor too cold but just right to take advantage of the fishing, hiking, climbing, and biking dominant in the region.

Whether it is mountain or road biking, hiking or camping, bass or fly fishing, wakeboarding or water skiing, greenways or blueways, climbing or caving, or whitewater or flat water, Roanoke has a little of everything to help you get outside! Visit to learn more.

Best Companies Group works with national and local partners around the country to establish and manage “Best Places to Work,” “Best Companies,” and “Best Employers” programs on a national, statewide, and regional basis. Through its thorough workplace assessment, utilizing employer questionnaires and employee-satisfaction surveys, BCG identifies and recognizes companies who have been successful in creating and maintaining workplace excellence.

Founded in 1989, Outdoor Industry Association (OIA) is the premier trade association for companies in the active outdoor recreation business. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. Outdoor Industry Association seeks to ensure a healthy and diverse specialty retail and supply chain based on quality, innovation and service. To this end, OIA works diligently to raise the standards of the industry; increase participation in outdoor recreation to strengthen business markets; provide support services to improve member profitability; represent member interests in the legislative/regulatory process; promote professional training and education; support innovation; and offer cost-saving member benefits. Search for outdoor-industry jobs is at OIA's career center: