Cortez, CO â€“ March 29, 2012 â€“ Osprey Packs, Inc., a leader in creating top-quality, high-performance, innovative packs, announced today that industry veteran Jeff Busic has rejoined the company as its new International Director, effective May 1. Busic returns to Osprey to fill this newly created position for the support and development of Osprey distributors around the world as part of the brand's international growth strategy.
â€œOsprey and our international distributors are extremely excited to have Jeff return to Osprey in his new role of International Director,â€ said Tom Barney, CEO of Osprey Packs. â€œJeff has the perfect background to help support and grow our current worldwide distribution and mature Osprey even further as an internationally leading trail, travel, cycling and ski pack brand.â€
As International Director, Busic will lead all support and growth plans for Osprey's 11 worldwide distributors, including distributor communication, international marketing, product development, market analysis, international trade shows and new market development. Busic's extensive background in the outdoor industry with such companies as Ibex, Chaco and REI coupled with his successful sales history at Osprey make him uniquely qualified for his new position.
â€œI am thrilled to be returning to Osprey,â€ said Busic. â€œI missed the pack business and building upon the strong international presence that Osprey already enjoys worldwide will be a fascinating challenge.Â I feel right at home.â€
Busic joins Osprey as the brand enjoys significant growth both domestically and internationally. Osprey's specialty outdoor distribution in the US is complemented by similar distribution around the world in 28 countries through Osprey Europe and 10 other independent distributor partners. Jeff will lead and support these partners while seeking similar markets to expand Osprey.
Jeff will be based in Osprey's Cortez, Colorado headquarters. When not working and traveling, he enjoys cycling, reading, dogs and all things outdoors.
Independent since 1974 and anchored by the design genius of company founder and owner, Mike Pfotenhauer, Osprey Packs has long set the standard for creating innovative, high quality gear carrying equipment. The collection includes packs and bags designed to help adventurers enjoy their outdoor, biking and travel pursuits.
The location of company headquarters in Cortez, Colorado, near the rugged San Juan Mountains and on the edge of desert canyon country, provides a constant inspiration and a superb testing ground for Osprey products. Osprey also maintains a product development office in Ho Chi Minh City, Vietnam, near the factories where they manufacture their products, ensuring face-to-face relationships and transparency with their suppliers. In 2010, Osprey opened a design office in Mill Valley, California, a hub of design talent and the birthplace of mountain biking. All three of these offices play a crucial role in creating Osprey gear that lasts a lifetime.
To celebrate its 35thÂ anniversary in 2009, Osprey launched the All Mighty Guarantee, an enhancement of a lifetime warranty that was already one of the most robust in the industry. Free of charge, the company will repair any damage or defect in its product â€“ whether it was purchased in 1974 or yesterday.Â Every Osprey product reflects the company's commitment to protect the wild places its customers love to explore. For more information, visit www.ospreypacks.com.