OIF Seeks Nominations for Second Annual Class of Outdoor Idols

Awards to be Presented at Outdoor Retailer Winter Market January 26-30 in Salt Lake City
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The Outdoor Industry Foundation (OIF), a non-profit foundation established by the Outdoor Industry Association (OIA) to encourage active outdoor recreation, is accepting nominations for the second class of Outdoor Idols. The award honors eight young outdoor athletes who excel in their respective sport(s), embrace the spirit of the active lifestyle, set trends for the next generation, and strive to grow participation in active outdoor sports by motivating others to get outside and become active. The awards will be presented at Outdoor Retailer Winter Market, Salt Lake City, in January. The deadline for nominations is December 6, 2006.

OIF introduced the Outdoor Idols award in August 2006 at the Outdoor Retailer Summer Market in Salt Lake City, where the inaugural eight honorees were recognized for their achievements.

To nominate an individual, visit: www.outdooridols.org and click on “nominate an idol”. Outdoor Idols nominees must be:
•Under the age of 23
•Trendsetters in their respective sport(s)
•Helping to grow participation in active outdoor recreation
•Role models for the next generation of outdoor enthusiasts
•Participants/leaders in any of the following sports: ice climbing, freeskiing, alpine skiing (ski racing), telemark skiing, mountaineering, expedition, backcountry, snowboarding, nordic skiing, kite skiing/boarding, ski basing, or winter sport/outdoor instruction
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Nominations will be reviewed by a panel of outdoor journalists, industry leaders, youth development organizations and outdoor athletes.

“This award raises the visibility of these exceptional young athletes, as they work in their communities to teach others about the benefits of outdoor activities,” said Ali Steimke, outreach manager for OIF. “We are proud to recognize these individuals who inspire a new generation of outdoor recreation participants through their excellence in leadership and mentoring capabilities.”

For more information on Outdoor Idols or the nomination process, please call 303-327-3515 or visit www.outdooridols.org.

About Outdoor Industry Foundation and Outdoor Industry Association
Outdoor Industry Foundation (OIF) is a non-profit foundation established by Outdoor Industry Association to encourage active outdoor recreation for all Americans. OIF's charter is to increase participation in outdoor recreation and to encourage and support healthier, more active lifestyles through education, partnerships, programs and advocacy. For more information go to www.outdoorindustryfoundation.org or call 303.444.3353.

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