Donna Martino, Marketing Manager
Outdoor Industry Association
OIA Outdoor University: The Evolving Role of the Independent Rep Set for August 18, 2010
BOULDER, CO (August 12, 2010) – On Wednesday, August 18, from 2:00 p.m. through 3:00 p.m. (MDT) Outdoor Industry Association® (OIA) will present The Evolving Role of the Independent Rep, a live webinar, lead by Brad Werntz, owner of Pemba Serves, where he will review the model reps in the outdoor industry have been using and look ahead at new technologies and media habits that can broaden a rep’s reach and effectiveness while conserving their most valuable resource: time and attention.
Werntz, founder of Pemba Serves, Inc, a sales agency that has been servicing the upper Midwest for almost twenty years, has over thirty years of experience in the outdoor industry. Pemba Serves was a finalist for the OIA Industry Innovator award in 2007; Brad was recognized in 2009 as one of the ten inaugural SNEWS® Power Players.
The Evolving Role of the Independent Rep is the eighth of thirteen retail workshops in the 2010 OIA Outdoor University® program. Outdoor University webinars are offered free to OIA members and SNEWS® subscribers and for $99 per webinar for non-members. Pre-registration is required. For complete information on the Outdoor University program, speakers or to register, visit www.outdoorindustry.org/webinars.
Outdoor University 2010 Schedule
- Wednesday, August 18, The Evolving Role of the Independent Rep
- Wednesday, September 8, The Art of Feng Shui in Specialty Retail
- Wednesday, October 13, Marketing Your Locally Owned Business
- Wednesday, November 10, How to Form a Key Vendor Marketing Alliance
- Wednesday, December 8, Working With, Not Against Big Boxes
- Wednesday, January 12, 2011, Sustainability as a Business Initiative
Outdoor University is made possible through the generous support of its sponsors: Adventure 16, Alpine Shop, Backwoods, Inc., Darby Communications, Midwest Mountaineering, Mountain Gear, outdoor DIVAS, Outdoor Retailer, Pemba Serves, Rock Creek Outfitters, Rutabaga, SNEWS®, What's Up Public Relations and Woolrich. OIA Outdoor University® is an affiliate of SNEWS® Retail College.
About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.