Oboz (http://www.obozfootwear.com), the Bozeman, Montana manufacturer of trail running, hiking and backpacking footwear, has named Make (www.make-studio.com) its creative agency of record. Make, located in Portland, Maine, will be responsible for a broad range of marketing and design assignments, including advertising, website, packaging and in-store point of sale materials.
“Make has a clear track record in translating a brand vision into tangible creative messaging,” says Josh Fairchilds, a founder of Oboz.
With the addition of Oboz, Make will now represent three Montana-based sporting goods clients. Other ‘Big Sky’ clients include fishing suppliers Simms and R.L. Winston Rod Company. Make has also worked with Nike, BMW, and Timberland and MTV, to name a few. Make’s Creative Director and founder Dan Bryant, as well as writer Jim Hagar, will work directly on Oboz in all capacities.
Fairchilds and John Connelly, both veterans of the outdoor footwear business, created Oboz in 2007. Now in its second year at retail, Oboz is sold in over 150 stores in the United States, including respected retailers such as REI, Eastern Mountain Sports (EMS), and many specialty retailers. Internationally, Kathmandu is a major retail partner, with stores in New Zealand, Australia and the United Kingdom.Oboz plants a tree for every pair of shoes it sells through its beneficiary partner Trees for the Future (http://www.treesftf.org/).
Oboz creates ‘true to the trail’ outdoor footwear inspired by the wild environs spanning the region from the company’s Bozeman, Montana home to Jackson, Wyoming. The ‘Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality.