Oboz Footwear welcomes Kira Stoops to the team as its new marketing manager. Stoops joined the company on March 18th and is charged with oversight of all marketing functions, including a new ambassador program, developing promotional events with retailers, and ensuring that Oboz’ brand voice rings true and consistently across all marketing avenues.
Stoops comes to Oboz from her own one-woman show—Flying Bicycle Creative—where, since 2008, she has focused on copywriting, brand and content strategy, and creative concepts for clients in travel and tourism, eco-friendly products and outdoor recreation. During this time, she also was Art Director for Zone 4 Magazine, a journal dedicated to gardening and local foods in the Rocky Mountains.
Prior to Flying Bicycle Creative, Stoops was an in-house designer and copywriter at the creative agency MercuryCSC in Bozeman, which subsequently became one of her valued clients. She also has worked in journalism for both magazine and newspapers.
Stoops is an avid hiker and likes to hit Bozeman’s many trails on a daily basis. Last year, she took a two-month break to hike around New Zealand’s South Island in 2012. Stoops also served as a Senior Ski Patroller in Idaho.
“We are happy to welcome Kira to the world of Oboz,” said John Connelly, President and co-founder of Oboz. “Kira brings a fresh set of eyes to Oboz as well as broad and pragmatic experience that will help craft and communicate the Oboz story as we expand our marketing programs.”
Oboz (www.obozfootwear.com) creates ‘True to the Trail™’ outdoor footwear inspired by the wild environs spanning the region from the company’s Bozeman, Montana home. ‘The Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality. Oboz plants a tree for every pair of shoes it sells through Trees for the Future (www.treesftf.org), an international organization that improves livelihoods in developing countries through beneficial tree planting.