Oboz Footwear Fires Up Trail Running Line for 2011

Oboz' new trail running shoes will fire up its 2011 selection of 'True to the Trail' footwear.

Oboz' new trail running shoes for 2011 -- the Lightning and the Flash -- are poised to fire up business for the new, Bozeman, Montana-based footwear company, now in just its third year on the market at retail.

The two new shoes feature Oboz' signature high quality footbed, and a completely new 'Bridger' midsole and outsole design that promotes a natural flex and feel through independently molded, multiple-density EVA components and protection shields. Underneath, the outsole—always made of Oboz' non-marking, high friction rubber—offers a low profile but aggressive and grippy lug configuration. A map of the Bridger mountain range is scribed into the outsole.

Comforting details in the Lightning and Flash include a two-layer collar, an EVA-cushioned lasting board, in addition to Oboz' supportive BFit or BFit Deluxe footbeds.

Oboz will also offer the Blaze, a synthetic and leather low cut, breathable trail shoe to its successful line of shoes and boots made for hiking and backpacking. A new waterproof/breathable entry for Fall '10 is the Gallatin, handsome for use in town but built to take some serious knocks outdoors with its all-leather design combining waxed and suede leathers.

Oboz will display its footwear in Booth BR403--just inside the Ballroom--during the Outdoor Retailer Summer Market from August 3-6.

About Oboz
Oboz (www.obozfootwear.com) creates ‘True to the Trail™' outdoor footwear inspired by the wild environs spanning the region from the company's Bozeman, Montana home to Jackson, Wyoming. ‘The Oboz' is a
place for exploration, play and work, as well as a state of mind that has deep respect for the area's rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality. Oboz plants a tree for every pair of shoes it sells through Trees for the Future (www.treesftf.org), an international organization that improves livelihoods in developing countries through beneficial tree planting.