John Connelly Launches OBōZ Footwear at Outdoor Retailer

Inspired by the environs of Bozeman, Montana, and drawing upon a veteran’s experience, a new footwear brand is ready for its launch this summer at the Outdoor Retailer Summer Market trade show in Salt Lake City from August 9th – 12th.
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Inspired by the environs of Bozeman, Montana, and drawing upon the decades of a veteran's experience, a new footwear brand is ready for its launch this summer at the Outdoor Retailer Summer Market trade show in Salt Lake City from August 9th – 12th in Booth #32850.

OBōZ footwear—which stands for outside of Bozeman—is coming to market under the guidance of John Connelly. Connelly and his team will unveil eight men's and eight women's styles in Booth #32850 at the Outdoor Retailer trade show and, in 2008, the line will be introduced to consumers with selected retail partners in the U.S., Canada, Australia, New Zealand and the United Kingdom.

Connelly decided to start his own company just five months ago, capitalizing on his decades of experience designing, developing and marketing innovative footwear. He has contributed to a number of companies' successes, including Keen, 5.10, Vasque, Montrail and Tecnica.

“We offer a new choice for retailers,” said Connelly, when asked what OBōZ will bring to retailers that is different. “Small new brands with innovative products have a history of fueling growth in the outdoor market, and our credibility, combined with optimism, creates opportunity.”

In its first season, the OBōZ collection will include high performance lightweight hiking, multi-sport and trail running footwear. “Our goal is to deliver exciting products that blend top-shelf materials and execution with superior fit and fresh styling,” said Connelly.

The new line will feature two key innovations that are both functional and visible. Three-dimensional, injection-molded external heel counters will give OBōZ footwear exceptional support and stability. Secondly, radially engineered uppers lock directly into the midsole and outsole of the shoe, integrating structural support throughout the shoe. All models will be designed and built on women's- and men's-specific lasts.

OBōZ is based in Bozeman, Montana with corporate offices in Jackson, Wyoming. For more information, write OBōZ at info@obozfootwear.com or call 406.522-0319.

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