nuun unveils new logo and branding

New Company Logo, Tagline and Advertising Campaign Reflect nuun’s Ongoing Commitment to Provide Active Hydration

Seattle, Wa- To highlight the energy and enthusiasm within the company and its users, nuun proudly introduces a new logo and branding initiative. The first such endeavor since 2001, when nuun revolutionized hydration by providing active people electrolytes, without all the calories. The Company's new tagline, “Sweat-On,” reflects the companies vision: to improve the vitality of active folks and their need for hydration on-the-go.

“There was never a better time to introduce a new logo and branding,” states Dave Metzel, President & CEO for nuun.” It publicly demonstrates where nuun stands today but where we're heading in the future. Our new branding positioning tells our existing customers, and future customers, that nuun offers the worlds best-performing electrolyte tablet for active hydration. We're poised to reliably serve our customers' every need today and into the future.”

Over the past ten years nuun has developed a zealous customer following, both on and off the podium, creating a customer relationship for life. With that in mind, the company sought to freshen its logo and brand platform to more accurately reflect it's dedication to hydration and the modern active lifestyle. The logo and “Sweat-On” tagline being launched reflects a phenomenon that already exists : nuun's light, refreshing tabs provide athletes & active folks a simple way to replenish electrolytes without all the sugars & plastic bottle waste of other drinks.

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About nuun* & Company
nuun & Co is based in Seattle, WA and has created a new category of tablets that turn water into electrolyte drinks without the sugars and plastic waste profile of traditional ‘sports' drinks. Founded in 2004 and used by the worlds best professional athletes and enthusiasts everywhere, nuun is in over 2,000 stores in the US and available in 9 countries. Learn more and check out stores in your local area at *pronounced “noon”

Media Contact:
Eric Henderson / Denny, ink. / / 307.200.6001/


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