Numa Tactical Eyewear Supports Adventure Racing

Numa Tactical, makers of “Eyewear That’s as Tough as You Are,” has announced it will provide sunglasses to some of the toughest athletes in the world in 2008 – adventure racers.

New York, NY – Numa Tactical, makers of “Eyewear That's as Tough as You Are,” has announced it will provide sunglasses to some of the toughest athletes in the world in 2008 – adventure racers.

Adventure racing combines traditional outdoor sport disciplines like trekking, mountain biking and paddling, with the added challenge of navigating an unmarked course with a map and compass.

For the 2008 adventure racing season, Numa will partner with Checkpoint Zero Adventure Racing, as well as with Primal Quest, the premiere multi-day expedition adventure race in North America.

“Experiencing the unexpected is what adventure racing is all about, and having gear that won't let you down is crucial,” said Jake Bennett, founder and CEO of Numa Tactical. “I can't think of a better group of adventure-seekers to test the toughness of our sunglasses.”

Numa Tactical combines reinforced, memory-fiber frames with distortion-free optics to create eyewear so flexible you can tie it like a pretzel. Priced between $99 and $199, Numa's sunglasses give consumers a new choice in technical sunglasses. Already standard equipment for Swiss police SWAT teams, Numa's products have been field-tested by extreme sports enthusiasts, mountain bikers and anglers and have proven nearly impossible to break.

Checkpoint Zero Adventure Racing's co-ed adventure racing team, Checkpoint Zero/GoLite, will use Numa eyewear as it competes nationwide in 2008. Checkpoint Zero will also offer Numa products as prizes at each stop in its Checkpoint Tracker National Points Series adventure races throughout the United States in 2008. The 2007 series included a dozen stops from coast to coast. Even more are planned for 2008.

Primal Quest has chosen Numa Tactical as its official eyewear sponsor for 2008. Its staff will wear Numas while scouting and setting the still-secret course, as well as during the race. Although the race location won't be announced until a month or two before the event's start, dates have been set for June 21-July 2, 2008. Previous Primal Quest expeditions have been staged in Colorado, California, Washington state and Utah. The 2008 race is expected to take place in a Rocky Mountain state.

About Checkpoint Zero, LLC

Checkpoint Zero, LLC is an adventure racing media and event management company based in Greenville, SC. The company operates the popular adventure racing website and an online event management application for adventure racing at

About the Checkpoint Tracker National Points Series

The Checkpoint Tracker National Points Series brings together the most accomplished adventure racing promoters in the United States to create a new, competitive points series unlike anything the sport has seen to date. All Series events feature comprehensive online coverage at, allowing fans to follow their favorite teams' progress from the comfort of home.

About Primal Quest

Primal Quest®, “The World's Most Challenging Human Endurance Competition,” is an environmentally friendly, ecologically aware wilderness Expedition Adventure Race®. Teams of experienced backcountry adventure athletes journey across expansive terrain using only a map, a compass and their combined skills. Co-ed teams of four are required to travel together at all times and must finish together in order to be officially ranked. Over $100,000 in cash and prizes will be awarded to the top finishing teams. Learn more about Primal Quest by visiting



Numa Tactical Named Official Eyewear of Checkpoint Zero Adventure Raci

Checkpoint Zero, LLC announced today that it has formed a multi-year partnership with Numa Tactical. The maker of high quality sunglasses will provide eyewear to members of top ranked adventure racing team Checkpoint Zero/GoLite, Checkpoint Zero's staff and reporters and to the more

Swiftwick Extends Sponsorship of Checkpoint Tracker Adventure Racing

Checkpoint Zero, LLC announced today that Swiftwick has extended their sponsorship of Checkpoint Tracker Adventure Racing with a commitment to provide their exceptional compression socks and arm sleeves to all racers competing in Checkpoint Tracker's annual Adventure Racing more

Adventure Racing National Championship Heads to Moab, Utah

The first ever Checkpoint Tracker Adventure Racing National Championship will take place on October 29th, 2010 at the world famous Red Cliffs Lodge in Moab, Utah. 350 of the nations best adventure racers will compete in 6 divisions to determine who among them is tough enough, more

Adventure Technology Supports the 2010 Green River Race

Easley, S.C. (Nov. 3, 2010) – The 15th annual Green River Narrows Race, one of the most thrilling and challenging events in whitewater, takes place this coming weekend near Saluda, N.C. The festivities kick off with a premier party and raffle hosted by Lunch Video Magazine more

GoPro Sponsors Primal Quest Expedition Adventure Race

GoPro will provide Digital HERO 3 wrist cameras and Helmet HERO wearable cameras for the 80-plus teams who will compete in a variety of non-motorized action sports during this summer's race.Primal Quest is a North-America-based expedition adventure race involving extensive, more

Switch Vision Joins 2012 East Coast Adventure Racing Series

Switch Vision has been named the exclusive eyewear of the East Coast Adventure Racing Series (ECARS) founded by American Adventure Sports. The ECARS is the premiere Regional Adventure Racing (AR) Series in the United States. As part of the partnership between these two active and more

Ryders Eyewear Gold Sponsors At BC Bike Race

NORTH VANCOUVER, Canada – Ryders Eyewear, the premiere supplier of affordable, quality performance and lifestyle eyewear, will sponsor the world-class BC Bike Race which runs from June 28-July 4. In its second year, the seven-day, multi-stage mountain bike race from Victoria to more

Adventure Racing Legend Mike Kloser joins ECARS

OutThereUSA has been named the official pack sponsor of the East Coast Adventure Racing Series. Pack creator, adventure racing legend Mike Kloser has also been announced as the official ambassador for the ECARS. Kloser will be the honorary Race Director and official guest speaker more

nuun and Deuter USA to team up in 2008

nuun—the creator of the quick-dissolving electrolyte drink tablet—and Deuter USA—makers of high quality, innovative and price-competitive packs—are pleased to announce they will team up in 2008 to help their customers stay hydrated and promote both brands. Starting at the more