WEST LEBANON, N.H. – April 26, 2018 – This month Nordica was awarded one of the prestigious Red Dot Awards for its Promachine 130, an all-mountain performance ski boot launched at the OR + Snowshow in January this year.

The Red Dot Design Award, a renowned international design competition, singles out products and projects with outstanding design. For 2018, more than 6,300 products in 48 different categories from 59 countries were evaluated for their superior quality in design and innovation.

“We’re proud of having earned an award for making products that are not just technically and competitive, but beautiful, too,” said Alberto Zanatta, president of the Tecnica Group, Nordica’s parent company. “The brand’s strength is in its continuous research and development of boots and skis to guarantee the highest level of performance as well the aesthetical parameters consumers are looking for.”

The Red Dot award ceremony will take place July 9, 2018 in the Aalto-Theater in Essen, Germany.

The Nordica Promachine 130 will be exhibited at the Red Dot Design Museum in Essen, which showcases brands such as Mercedes-Benz, Bose, BMW and LG, which have reached design’s highest standards for the last 50-plus years. More information about the Red Dot Award program can be found at red-dot.de.

A 2019 model, the Promachine 130 is the highest performing boot in Nordica’s all-mountain collection. It combines the all-day comfort and versatility of an all-mountain boot with the performance and power of a World Cup race boot.

With a low volume 98mm anatomical last and a completely new lightweight version of Nordica’s Tri-Force frame, the Promachine’s shell and liner convert foot movements and leg power into precisely arced turns. Its new customizable 3D cork liners and an adjustable tongue with laces, help quickly and efficiently transmit subtle foot movements from boots to skis. The shell is customizable with Nordica’s infrared technology, and Michelin® Gripwalk® soles provide traction on snow, ice and any other surface skiers encounter when skiing the whole mountain.

For more information about Nordica and its products, please go to nordica.com.

Related

Garmont Masterlite wins global Red Dot Design Award

WILLISTON, VERMONT – The GarmontMasterlite, one of the lightest and most innovative ski mountaineering boots in the world, has been honored with a 2011 Red Dot Design Award for product design.Breathtakingly light and nimble during the climb, yet powerful and precise on the ...read more

M1

Dainese AWA M1 Jacket Wins Red Dot Design Award

The Dainese Group participates in the “Red Dot Design Award” introducing various products and earning prestigious recognition for the second time in two years. The AWA M1 jacket from the Winter collection won in the Product Design category and also received the exclusive “Red ...read more

Mammut: Smart Belay Device Wins red dot design award

Swiss mountain sports specialist Mammut has earned itself a coveted red dot design award for its Smart belay device. No fewer than 1400 companies from 49 countries vied for one of the prestigious prizes landed by Mammut. A jury of internationally renowned experts selected the ...read more

6.1.18_PressRelease_Header

Nordica Intensifies FIS Alpine Ski World Cup Involvement. Signs three new athletes.

WEST LEBANON, N.H. – June 1, 2018 – Nordica today announced signing three new FIS Alpine World Cup athletes, swiss racers Marc Rochat and Justin Murisier, and Slovenian speed expert Boštjan Kline. They join the company's Dobermann World Cup team including German national team ...read more

Drift HD Packaging Design Receives 2012 Red Dot Design Award

LONDON –Drift Innovation, the UK based action sports technology company and manufacturer of the Drift HD & 720 wearable Point of View (POV) cameras, is a recipient of the globally recognized 2012 Red Dot Design Award for Communication Design for the new Drift HD packaging. An ...read more

Helinox Chair ONE Receives Red Dot Award for Product Design

March 28, 2013 (Steamboat Springs, Colo.) – Helinox by DAC, a leader in lightweight trekking poles and camp furniture, has been awarded a 2013 Red Dot Design Award for its Chair ONE. The international Red Dot jury recognized Helinox with the sought-after award for the superior ...read more

Nordica_EWilliams_2018_12_13_Stowe-0059_cc

Nordica’s All Mountain Enforcer 104 Free Earns Outside Magazine’s “Gear of The Year” Award

WEST LEBANON, N.H. – Sept. 24, 2019 – It’s official. The embargo has been lifted and Nordica announces the newest ski in its all mountain men’s ski line, the Enforcer 104 Free, has earned one of Outside Magazine’s “Gear of The Year” awards for the 2019-2020 season. “It is an ...read more

Suunto Outdoor Sports Watches Win in the Red Dot Design Competition

Suunto Core took the glory in one of the most renowned and hardest-fought international design competitions by winning the "red dot: best of the best" award in the red dot-design competition in Germany. Suunto Core is a sports watch for any adrenaline-packed outdoor activity. It ...read more

Elevated Status: Helly Hansen’s Elevation Shell Jacket Wins the Red Dot Design Award

OSLO, Norway (March 24, 2016) —Helly Hansen’s Elevation Shell Jacket has become the 139-year-old brand’s most award-winning product with recent accolades coming from the Red Dot design jury in Essen, Germany. This month the Elevation Shell Jacket was recognized as a leader among ...read more