Nite Ize BetterBand Brings Innovation to Organization


Nite Ize BetterBand Brings Innovation To Organization

The adjustable stretch BetterBands can do everything a rubber band does, but better.

Boulder, CO, August 5, 2015 – Rubber bands may not cross people’s minds often, but Boulder-based manufacturer of innovative products, Nite Ize, looked at the flaws of current rubber bands and saw an opportunity for improvement. The announcement of their new BetterBand Adjustable Stretch Bands is generating interest and raising questions.

 “The most common question I get when talking about this product is ‘what’s your favorite use for the BetterBands?’” says the company’s CEO and Founder, Rick Case. “It’s a tough question to answer because I use them for so many things! These products feature our Knotbone Cord Lock, so you can buy different sizes, and then adjust the sizing even further to bundle or wrap just about anything. I have a BetterBand holding my dog’s food bag shut right now, another one holding up the trash bag, and one on my business cards – I can’t wait to see all the ways people use this great new product.”

BetterBands are available in sizes ranging from 5” to 25”, stretch up to 2X in length, and have an included Knotbone Cord Lock for size adjustments so they can handle bundling, wrapping, and organizing jobs of any size. Designed from waterproof TPU material, these bands go beyond your traditional office-supply rubber band – they make a great addition to camping trips, travel, do-it-yourself projects, and much more.

Available September of 2015, BetterBands will be available in multiple colors and sizes.

5” 2-Pack: $3.89, 12” 2-Pack: $4.99, 19” 2-Pack: $6.19, 25” 2-Pack: $7.29

About Nite Ize

Founded on the principles of creativity and innovation, with headquarters in Boulder’s picturesque valley below the Flatirons, Nite Ize designs, manufactures and distributes solution-based products with quality and performance at their core. The company celebrated its 25th anniversary in 2014, and offers over 500 innovative products & accessories in six unique categories: Mobile, Hardware, LED, Flashlight, Pet, and Lifestyle. Still captained by its Founder and CEO, Rick Case, the Nite Ize team is passionate about their products, their customers, their partners and the environment. For more information, please visit or Nite Ize on Facebook:

Media Contact: Terra Public Relations 307-733-8777. Brooks Cowles /