Momentum Media PR Adds Senior Leadership to Team with Bethany Mousseau

Momentum Media PR announced today that Bethany Mousseau has joined the firm as Senior Account Manager, effective immediately.
Author:
Updated:
Original:

(Boston, Mass. and Boulder, Colo.) – Momentum Media PR, a results-driven PR agency specializing in bringing active lifestyle brands to the forefront of their markets and the consumer mindshare, announced today that Bethany Mousseau has joined the firm as Senior Account Manager, effective immediately. With nearly a decade of experience in public relations, Bethany will provide account management and leadership to Momentum's clients, including communications counsel and strategic planning. Bethany's relationships with both traditional and digital media will complement Momentum's extensive network as will her expertise in social media and business to consumer communications.

Bethany's experience includes time at Weber Shandwick Worldwide, Stanwood & Partners PR and Carmichael Lynch Spong. Her account work has ranged from outdoor and active lifestyle brands to business-to-business and technology – providing invaluable experience on both emerging brands and global corporations with household names. Past clients and projects include PowerBar, New Balance, Whirlpool/Amana, DuPont and Sara Lee. Her work in the technology sector will add to Momentum's ahead-of-the-curve approach to social media strategy.

“Bringing Bethany on adds a layer of senior leadership to Momentum, as well as excitement for our current and future projects in the social media realm," said Alycia Cavadi, President and Founder of Momentum Media PR. “Bethany's experience models our agency's strengths – deep client and media relationships, with an eye to the future and what's next. We're truly looking forward to what Bethany's role will bring to our clients and to our agency as a whole.”

Bethany will work primarily from Momentum's Boston office with close proximity to New York's media epicenter, and will also have a presence at Momentum's main office in the active lifestyle media mecca of Boulder, Colorado.

When not tinkering with her bikes, pushing through a trail run or attempting to get in touch with her inner yogi, Bethany gets her daily exercise by chasing after her two small kids, Olivia and Charlie.

About Momentum Media PR
Momentum Media PR is a results-driven PR agency specializing in bringing active lifestyle brands to the forefront of their markets and the consumer mindshare. Our strengths begin with media relations and editorial coverage and expand to social media strategy and execution, custom branding campaigns, and consumer-facing publicity.

Related

Momentum Media PR Adds Talent, Media Planning to Boulder Office

Momentum Media PR, a Boulder and Boston-based agency providing PR and media strategy to active lifestyle brands, today announces the hire of Brandon Ontiveros as Media and Partnership Strategist. Bringing a varied portfolio of new services including media planning for current and ...read more

Momentum Media PR Opens Doors in Boulder, Hires Jess Higgins

Momentum Media PR, a Boston-based public relations agency specializing in the outdoor, snowsports, fitness, travel, and lifestyle markets, announces the official opening of its office in Boulder, CO. The new office, located in the heart of Boulder at 2475 Broadway, has been ...read more

Sea to Summit Selects Momentum Media PR as Agency of Record

BOULDER, CO –Sea to Summit, manufacturer of lightweight backpacking, camping, paddle and travel gear, announces that it has chosen Momentum Media PR to serve as their public relations agency of record. Momentum will execute a creative and strategic communications campaign to ...read more

Lolë Picks Up Momentum for Media Relations and Publicity

Lolë, leaders in feminine fashion outdoor apparel, is partnering with Momentum Media PR, a Boston and Boulder-based public relations agency specializing in bringing outdoor and lifestyle brands to the forefront of their markets and mainstream media. Engaging public relations ...read more

SealSkinz

SealSkinz Selects Momentum Media PR for Official US Launch and Agency of Record

Broomfield, CO - SealSkinz®, makers of waterproof, windproof and breathable accessories for the hands, feet and head, has selected Momentum Media PR as its agency of record for public relations and social media. Momentum has been brought onboard to help build awareness around ...read more

momentum_mprlogo

Momentum Media PR Hires Anya Frans as PR and Social Media Account Executive

Boulder, Colorado (January 15th, 2015) – Momentum Media PR has added talent to their team and Boulder office with the hire of Anya Frans as PR and Social Media Account Executive. Anya’s hire will support the company’s commitment to brands that are industry leaders within the ...read more

Tilley Endurables Selects Momentum Media PR for US Public Relations

Tilley Endurables, makers of the iconic Tilley Hats, has named Momentum Media PR as its U.S. public relations agency of record. Effective immediately, Momentum Media PR – with headquarters in both Boulder and Boston - will bring news and new product information, including that of ...read more

TrekSta Picks Up Momentum Media PR for Public Relations

TrekSta, a leading manufacturer of technical outdoor footwear, has selected Momentum Media PR as its US public relations agency of record. Effective immediately, Momentum Media PR – with headquarters in both Boulder and Boston – will promote TrekSta’s multi-function footwear to ...read more

Justin’s Selects Momentum Media PR as the U.S. PR Agency of Record

BOULDER, Colo. – Boulder-based Justin's—the successful, pioneering, and rapidly expanding start-up in the organic, all-natural nut butter category—has named Momentum Media PR as its U.S. public relations agency of record. Effective immediately, Momentum Media PR—with ...read more