Lolë Picks Up Momentum for Media Relations and Publicity

Lolë, leaders in feminine fashion outdoor apparel, is partnering with Momentum Media PR, a Boston and Boulder-based public relations agency specializing in bringing outdoor and lifestyle brands to the forefront of their markets and mainstream media.
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Lolë, leaders in feminine fashion outdoor apparel, is partnering with Momentum Media PR, a Boston and Boulder-based public relations agency specializing in bringing outdoor and lifestyle brands to the forefront of their markets and mainstream media. Engaging public relations support marks a significant growth step for Lolë, an emerging brand leading the trend in fashion-focused lifestyle and performance active wear exclusively for women.

Lolë, which stands for Live Out Loud Everyday, offers Active sportperformance wear and Active lifestyle lifestyle collections for real women on the go. Lolë's fresh, fashionable styles are redefining women's outdoor, active, and lifestyle wear with an infusion of style and design not usually seen in traditional outdoor and active apparel.

“As active women who enjoy life to the fullest, we needed ready-to-wear active clothing that is both technical and fashionable, while still adaptive across all outdoor sports and activities, from biking and trekking to leisure living,” says Josee Madore, Head Designer for Lolë. “Time is always a factor for today's active women. Lolë is providing these women with clothing that can keep pace with their love of life.”
Lolë's Active sport collection is a full range of fashion-tech apparel for various outdoor endeavors, as women rarely limit themselves to one sport or activity. Equally at ease while running or cycling or as weekend wear, the design, fit, and fabric choices in the Active sport collection are intended for women who live every day as an active day.

Active sport favorites like the Candid Tank and Wise Up Skort combine technical performance fabrics and an active cut with a sense of style.
Elements of stretch and flattering silhouettes allow Active sport apparel to move easily from fitness training and yoga to an action packed weekend about town.


Active lifestyle is colorful and feminine fashion-influenced lifestyle wear that Lolë women can wear comfortably while expressing individual style. Fresh, trend-forward design, and lively color offerings embody Lolë's non-traditional approach to outdoor and active apparel. Fashionable enough to be worn outside of the sporty context, Lolë speaks to the everyday adventure lifestyle trend, where adventure is happening in daily life, from mountain towns to urban centers. For Spring 2007, Lolë has introduced organic cotton into the Everyday line.

The Relax Hoody is a Active lifestyle favorite that screams for a weekend at home or away, in soft French cotton terry with a hint of stretch. Comfortably worn with denim or a yoga pant, the Relax is flattering and flexible for any on-the-go wardrobe.

“We identified Lolë as a natural fit for Momentum as many of our clients are emerging brands currently shifting the traditional outdoor paradigm, and offering a fresh approach to outfitting active lifestyles,” said Alycia Cavadi of Momentum Media PR. “Based in Boston and Boulder, our team is made up of fit, fashion-minded women living in urban centers and partaking in the outdoor and fitness-focused lifestyle. In short, we are living examples of Lolë's demographic and brand promise.”

About Lolë
Lolë is fashion-tech clothing, designed by women, for women, since 2001. Lolë's active wear is designed and created with technical skill; they apply textures, cuts, colors and styles that are always fashionable. The company is devoted to women's specific needs in the outdoor clothing market. Lolë knows that women don't limit themselves to one sport. In a single year, they may participate in a multitude of outdoor activities with open- minded curiosity and enthusiasm. Naturally, they want clothing to help them feel and look good during these activities. Lolë is designed by a group a women who embrace this active lifestyle. Making it easy for women to explore activities, look feminine and feel great, Lolë is for women who Live Out Loud Everyday. For media inquiries, please contact Momentum Media PR at 617.262.5559 or reach Alycia Cavadi via email at Alycia@momentummediapr.com. For more information about Lolë, contact Stephanie Robitaille at 514.515.8130 or Steph@coalision.com, or visit: http://www.lolewomen.com

About Momentum Media PR
Momentum Media is a boutique strategic public relations agency comprised of seasoned communications professionals known for launching brands from the ground up and bringing emerging and established brands to the forefront of the market. Momentum is dedicated to exceptional media and client service, with a high staff to client ratio ensuring maximum exposure and service for each brand partner. Momentum Media's current client portfolio includes All Terrain, blurr, Icebreaker, Mammut, Petzl Hands-Free Lighting, and most recently, Lolë.

Momentum's previous work includes a partnership with Eastern Mountain Sports as their PR agency of record for three years, from 2001 through 2003. Momentum also worked with Jetboil, Inc. through 2005, executing the successful PR launch of the company's initial offering, landing hard-hitting coverage for Jetboil's PCS and the Jetboil brand in TIME, Popular Science, Fast Company, Reader's Digest, and more. For more information about Momentum visit www.momentummediapr.com or contact Alycia Cavadi at Alycia@momentummediapr.com.

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