Milestone: One Million Edu-Games Taken on, the online campus of retailers, manufacturers and retail sales professionals, reached a milestone recently when the one-millionth “Edu-Game” was taken by a sales professional from Hudson Trail Outfitters in Fairfax, VA.
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Milestone: One Million Edu-Games Taken on

SALT LAKE CITY, UT (October 31, 2007) –, the online campus of retailers, manufacturers and retail sales professionals, reached a milestone recently when the one-millionth “Edu-Game” was taken by a sales professional from Hudson Trail Outfitters in Fairfax, VA.

Edu-Games test retail salespeople on brand, technology and product knowledge delivered through the company's entertaining, interactive, Web-based training system. By passing Edu-Games, retail sales professionals earn discounts on products they sell - at the same time empowering managers with a tool for tracking training progress and employee purchases.

“The one million Edu-Game is an exciting achievement for and our whole training community. The mark demonstrates the acceptance of, and desire for effective online training and validates our unique approach”, said CEO Duncan Robins.

“This training achievement is exciting, but we are growing so rapidly that this one will soon be eclipsed by many more exciting milestones,” Robins said. “We are proud to be at the cutting edge of online training and welcome everyone to join our rapidly growing community of manufacturers, retailers and sales staffers in outdoor, bike, ski, golf, tennis, and other sporting goods industries.”

Jin Lee from Hudson Trail Outfitters took the one millionth Edu-Game on Oct. 25 when he passed the sleeping bags section of Mountain Hardwear's training. Lee will receive a Mountain Hardwear gift certificate for taking the millionth Edu-Game.

Hudson Trail Outfitters uses to help augment their rigorous training program. “Product knowledge is absolutely essential in this business,” said Stacy Cohan, HTO's Service Operations Manager. “It's what makes us who and what we are as a Specialty Active Outdoor Sports Retailer.”

“ not only allows us to track what our employees are learning, but it also enables us to analyze our training efforts through individual sales results,” Cohan said. “And it gives our employees the chance to get all the great gear that we sell, faster and easier. It really is a win-win for both the employee and the employer.”

Mountain Hardwear, an early-adopter of the incentive-based Web training program,
said they're impressed with's penetration into the outdoor specialty retail industry.

“Our goal in working with 3point5 was to provide 24/7 access to training materials in an interactive and fun atmosphere,” said Mike Wallenfels, Mountain Hardwear's President. “We have been pleasantly surprised by just how many dealers and sales professionals we've reached. This tool has provided literally thousands of hours of training – we're convinced it's a viable tool for our retail partners.”

About is an online campus that represents over 50,000 registered sales professionals, 250 manufacturers, over 6,000 retailers in an increasing number industries, including Outdoor, Snow, Bike, Action Sports, Golf, Tennis and Hunt/Fish. offers a fun and secure place for retail sales professionals to train, access information and interact within their industry.

About Hudson Trail Outfitters
Hudson Trail Outfitter is a specialty outdoor retailer dedicated to selling the highest-end, highest quality, most specialized equipment and gear in the outdoor industry. Ranked among the top specialty retailers in the country, HTO prides itself in its knowledgeable employees and excellent customer service.

About Mountain Hardwear
In 1993, a small group of people who had weathered years in the outdoor industry formed Mountain Hardwear. Their experience and passion for innovative, technologically advanced products brought together a product line within 90 days. Today the company, bolstered by solid financial backing from Columbia Sportswear, employs more than 90 people in its California office, as well as a team of sales reps and associates across the United States, Europe, and in Canada, Asia, South America, Australia and New Zealand. Despite its success, Mountain Hardwear employees remains down-to-earth, passionate about the outdoors and focused on bringing radical thinking to the gear they make.

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