IRONWOOD, Mich. and ROCKFORD, Mich. (Sept. 27, 2019) – Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, and Stormy Kromer, an outdoor apparel company comprised of genuine, hardworking artisans that hand-craft American made products, have partnered to bring original visions to life through a co-branded capsule collection.
The Merrell X Stormy Kromer capsule collection features waxed canvas and a custom plaid, showcased on men’s, women’s and kid’s footwear, as well as a men’s and women’s jacket and a classic Stormy Kromer cap:
· Ontario X SK Wax – men's
o MSRP: $160
· Ontario X SK Wool – women’s
o MSRP: $160
· Hut Moc Slipper – men’s
o MSRP: $80
· Bare Steps® Boot – kid’s
o MSRP: $50
o MSRP: $49.99
· Stormy Kromer x Merrell Jacket – men’s
o MSRP: $250
· Stormy Kromer x Merrell Jacket – women’s
o MSRP: $250
“Our partnership with our friends up north at Stormy Kromer is a special one,” says Chris Hufnagel, President of Merrell. “Together, we’re celebrating our home here in Michigan, as well as our shared love of the outdoors. We’re excited to bring this capsule collection to life just in time for the fall and winter seasons.”
Randy Merrell has always been an outdoor-lover who built Merrell through an obsession over creating the perfect pair of hiking boots. George “Stormy” Kromer was a railroad engineer who created a funny looking piece of headgear. Though they never met, these two men shared the common thread of having the courage to follow their own path in life. Today, we’re bringing their two visions together and celebrating the brands that both call Michigan home.
“Partnering with another Michigan-based brand is always special. This collaboration is the richest we’ve worked on – a true capsule collection featuring a unique plaid. It truly has brought together the best of both of our brands.”
For more information or high res images, please reach the contacts below or visit the Merrell newsroom.
Merrell® exists to give you all you really need to discover the simple yet profound power of the trail. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Because when you’ve got air in your lungs and good shoes on your feet, you’ve got everything you need. Visit Merrell.com or follow us on social at @merrell.
Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American made products and supporting American made jobs. For more information, visit www.stormykromer.com.
Lauren King, Merrell
Gina Jacquart Thorsen, Stormy Kromer