ROCKFORD, Mich. (March 6, 2020) — Powerful alone, women are unstoppable together. Merrell partnered with Trail Sisters on the design for the print of two of their women’s-specific trail runners: the Antora and Banshee (launching end of March 2020).
Trail Sisters is a community of women with a mission to grow participation and opportunity in trail running. Gina Lucrezi, founder of Trail Sisters, handpicked artist Sarah Uhl to design the print of the shoe, with the ask to make it as loud and proud as possible.
Alongside the launch of the collaboration and International Women’s Day, Merrell debuted the short film “Ripple Effect”. Shot in Colorado by women filmmakers, the film celebrates the centennial of the 19th Amendment by sharing the work of sculptor Jane DeDecker. DeDecker created a monument dedicated to the women who fought tirelessly to make it possible for women to vote. To help raise awareness, Merrell sent Trail Sisters founder Gina Lucrezi, and Merrell trail running ambassadors Anna Frost and Mirna Valerio to Jane’s studio in Loveland, Colorado.
o Product and Lifestyle images: https://www.dropbox.com/sh/4s3mdps7l1b5x0y/AACeiT6EfFHL0IOEoBU0_8Lba?dl=0
o Merrell: https://www.instagram.com/merrell/
o Trail Sisters: https://www.instagram.com/trail_sisters/
“Ripple Effect” Film Credits:
o Brand: Merrell
o Executive Producer: Erika Derylo
o Producer: Amber Geiger
o Directors: Sarah Menzies and Jenny Nichols
o Photographer: Rachael Zimmerman
o Sounder: Chelsea Jackson
For additional information, please visit the Merrell newsroom. For a downloadable file of the film, please reach the Merrell contact below.
Merrell® exists to give you all you really need to discover the simple yet profound power of the trail. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Because when you’ve got air in your lungs and good shoes on your feet, you’ve got everything you need. Visit Merrell.com or follow us on social at @merrell and @merrelloutside.