Mavic strengthens internal team with two new strategic hires

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OGDEN, Utah - Mavic, a leading manufacturer of bike systems and riders’ equipment is excited to announce the appointment of Denise Landy as its national account manager and Mark Niemiec as its community marketing manager.

Landy joins Mavic as its new national account manager and is tasked with growing national key accounts and e-commerce sales throughout the United States by educating retailers and consumers on the full range of the Mavic product line. She joins the team with more than 10 years of experience in sales in and out of the cycling industry. Most recently, Landy served as the national account manager at Amoena, a company that produces and develops women’s wellness products. Previous to that, she spent five years managing and building national accounts at Cannondale Bicycles.

Landy has a genuine passion for the cycling industry and is inspired by the people and products in the business. She graduated with a B.A. in English from Trinity College in Connecticut where she currently resides with her husband Kirt, nine-year old son Tyler and Portuguese water dog Cooper.

“I’m excited to be working with Mavic’s national accounts, some of whom I’ve worked with in the past. I have a great respect for these retailers and look forward to helping them grow their business and service their customers,” says Landy. “I’m especially thrilled to be representing Mavic and all that the brand offers the biking industry.”

Mark Niemiec re-joins Mavic in a new role as its new community marketing manager. He will be in charge of the creation, implementation and growth of the neutral support program, athlete team and events for the Americas. Niemiec was a former member of the Mavic team with seven years as a direct employee working races and events and more than five years as a volunteer.

“I’m excited to again be a part of the Amer Sports family and especially the Mavic team,” says Niemiec. “I’m looking forward to the challenges ahead and getting back out on the race courses where Mavic has a long history of servicing.”

“Both Denise and Mark bring valuable expertise to Mavic in their respective roles,” says Mike Wilson, North American brand manager. “Each role is critical to meeting the goals we have set for 2016 and we couldn’t be more honored by their joining the Mavic team.”

About Mavic:

Mavic is an Amer Sports brand founded in 1889, based in Annecy, France with a US office based in Ogden, Utah. Mavic is a world leader in technology and innovation in bicycle wheels, rims, components, technical apparel and footwear. www.mavic.com

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