Matt Ramirez Named Director of Digital Media for Outdoor Retailer

Nielsen Sports Group is pleased to announce Matt Ramirez as the director of digital media for the biannual Outdoor Retailer (OR) trade shows.

SAN JUAN CAPISTRANO, CALIF. – Nielsen Sports Group is pleased to announce Matt Ramirez as the director of digital media for the biannual Outdoor Retailer (OR) trade shows. In this new position, Ramirez will develop and drive strategic marketing initiatives aimed at improving the overall digital experience for the OR community.

Ramirez will lead Outdoor Retailer's long-term strategy to position the OR website as a leading online resource for all outdoor industry participants, where users can quickly and easily share relevant information with their professional and social circles. Recent updates include the launch of the OR Blog and the introduction of relevant daily industry news. Up next will be podcasts, educational webinars and other multimedia tools, ultimately increasing participant productivity beyond the trade show cycle.

“Matt's role will allow Nielsen Sports Group to expand our ability to deliver valuable digital content on our trade show websites,” said Joseph Flynn, vice president, Nielsen Sports Group. “In the coming months our markets and customers will be able to benefit from the information products and services that Matt will develop for our markets.”

Before joining the Nielsen team Ramirez served as the director of business development for Popular Media, where he managed the launch of viral marketing programs for clients such as Disney Publishing, Hollywood Records, Fathead and UNICEF. Prior to that, Ramirez held business development and marketing positions with Experian Interactive and Hello Direct.

About Outdoor Retailer
Outdoor Retailer, produced by Nielsen Business Media, is a full service trade show whose goal is to create, market and produce high quality trade shows and educational conferences. Outdoor Retailer is endorsed by OIA, the Outdoor Industry Association, the leading trade group for the Outdoor Recreation Industry and a partner with Nielsen in producing the Outdoor Retailer Summer and Winter Market Events, and TAPS, the Trade Association of Paddlesports - a non-profit trade association supporting the paddling industry in North America.

Outdoor Retailer is the leading outdoor industry business-to-business trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of the recreational outdoors. Currently in its 26th successful year, OR gathers approximately 40,000 attendees on a semi-annual basis for both Fall/Winter/Holiday and Spring/Summer markets. Nielsen Business Media headquartered in New York City, and its predecessor companies have been in the exposition and conference business for over 35 years.

Outdoor Retailer Summer Market 2007 will be held in Salt Lake City, Utah from August 9-12 at the Salt Palace Convention Center, with Open Air Demo Day at Willard Bay State Park scheduled on August 7-8. Media may contact Sara Nazzaro at Mullen by phone at 978/468-8970 or by email at