Outdoor Retailer Open Air Demo 2007 Relocates to Pineview Reservoir

Pre-Show Industry Event Changes Location Due to Drought Conditions at Willard Bay State Park

SAN JUAN CAPISTRANO, CALIF. – Outdoor Retailer, the leading outdoor industry trade event, announced today that due to poor waterfront conditions at Willard Bay State Park, the 2007 Open Air Demo will relocate upstream to Pineview Reservoir near Ogden, Utah. The event dates, August 7-8, 2007, will remain the same.

Outdoor Retailer show management, along with Trade Association of Paddlesports (TAPS) director Michael Pardy, recently completed a Willard Bay site inspection which revealed a compromised beachfront, including extremely low water depth, exposed rocks and soft bottom conditions. According to Willard Bay State Park officials, the low water level is the result of extended drought conditions.

Given the current environment at Willard Bay State Park, the decision was made to move Open Air Demo 2007 to Cemetery Point, a peninsula reaching into the heart of Pineview Reservoir where the waterfront is currently in excellent condition. Cemetery Point features a large, clean, sandy beachfront area for use by presenting exhibitors, adjacent parking, nearby trail access and even a beach volleyball court. All Open Air Demo events will proceed as planned. Those interested in the Trail Run will access the beautiful Wheeler Ridge trail via a short shuttle.

“We thank all Open Air Demo exhibitors and attendees for their patience and understanding during this last-minute relocation,” said Kenji Haroutunian, show director for Outdoor Retailer. “Willard Bay has proved to be a great venue over the past two years, but the OR team is confident that Pineview Reservoir is the best possible substitute for a wide variety of gear demonstrations and events, especially paddlesports. We look forward to a great turnout.”

Outdoor Retailer is currently reaching out to event attendees and exhibitors regarding this move. Industry members are encouraged to visit http://www.outdoorretailer.com/or/1702/conference/open-air-demo.jsp for details and directions. Attendees of Open Air Demo are highly encouraged to utilize the shuttles for transportation. The new venue is located approximately 40 minutes from downtown Salt Lake City.

About Outdoor Retailer
Outdoor Retailer, produced by Nielsen Business Media, is a full service trade show whose goal is to create, market and produce high quality trade shows and educational conferences. Outdoor Retailer is endorsed by OIA, the Outdoor Industry Association, the leading trade group for the Outdoor Recreation Industry and a partner with Nielsen in producing the Outdoor Retailer Summer and Winter Market Events, and TAPS, the Trade Association of Paddlesports - a non-profit trade association supporting the paddling industry in North America.

Outdoor Retailer is the leading outdoor industry business-to-business trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of the recreational outdoors. Currently in its 26th successful year, OR gathers approximately 40,000 attendees on a semi-annual basis for both Fall/Winter/Holiday and Spring/Summer markets. Nielsen Business Media headquartered in New York City, and its predecessor companies have been in the exposition and conference business for over 35 years.

Outdoor Retailer Summer Market 2007 will be held in Salt Lake City, Utah from August 9-12 at the Salt Palace Convention Center, with Open Air Demo Day at Pineview Reservoir scheduled on August 7-8. Media may contact Sara Nazzaro at Mullen by phone at 978/468-8970 or by email at sara.nazzaro@mullen.com.



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