Outdoor Retailer Summer Market Open Air Demo Returns to One Day Format - SNEWS

Outdoor Retailer Summer Market Open Air Demo Returns to One Day Format

To continue to serve the industry's evolving needs, Outdoor Retailer (OR) today announced the 2009 Summer Market Open Air Demo has been changed from two days to one day. This year's Open Air Demo will take place at Pineview Reservoir (near Odgen, Utah) on Monday, July 20, 2009, prior to OR Summer Market's indoor expo, July 21-24, 2009.
Author:
Updated:
Original:

SAN JUAN CAPISTRANO, Calif. - To continue to serve the industry's evolving needs, Outdoor Retailer (OR) today announced the 2009 Summer Market Open Air Demo has been changed from two days to one day. This year's Open Air Demo will take place at Pineview Reservoir (near Odgen, Utah) on Monday, July 20, 2009, prior to OR Summer Market's indoor expo, July 21-24, 2009.

Paddling Industry News



As a one day event, OR is extending Open Air Demo hours from 8 a.m. to 4 p.m. This extension provides exhibitors ample time with buyers and retailers with a full day of product and accessory demos, ending early enough to allow exhibitors time to set up for the following day's indoor exposition at the Salt Palace Convention Center.

"After much discussion with exhibitors and attendees, expanding the hours and moving to one full day made the most business sense," said Marisa Nicholson, Outdoor Retailer national sales manager. "Packing more hours into one demo day eases the logistics of overnight lodging and expenses of an extra travel day for both

exhibitors and retailers. Since the overall mood of retail business has everyone evaluating every dollar spent, we feel it's the right decision for 2009."

The Open Air Demo events and demonstrations that attendees enjoy, and have come to rely on as they make crucial buying decisions, will continue as usual. A few events and perks to look forward to include:



Climbing Demo

Jeff Lowe and Ogden Climbing Parks, in cooperation with Snowbasin Mountain Guides, will provide multi-pitch and sport climbing venues at Open Air Demo. Beginners and expert climbers alike will be shuttled to Snowbasin, where they will ride the gondola up to the Needles Lodge and enjoy four pitches of moderate (5.5) high country quartzite slabs.

Wasatch Whitewater Chute-Out

The 2nd annual Wasatch Whitewater Chute-Out, lead by race director Lee Hart of Brand Amp, will take place on the Ogden River, down river from the Open Air Demo at Pineview Reservoir. An adrenaline-infused showdown between dealers and pandle sports pros, consists of heats of four racers paddling down a two-mile section of the Ogden River while spoilers attempt to thwart race progress from various sections along the course.

SM08-paddle-Open-Air.jpg

Free (and Green) Transportation to Open Air Demo

All Outdoor Retailer show participants (with show badge) are invited to take the new FrontRunner train from the Salt Lake station to the Odgen station for free. Complimentary shuttles will run between the Ogden station and Open Air Demo between 8 a.m. and 4 p.m. on Monday, July 20, 2009.

"This year's Open Air Demo will truly be the multi-sport festival we envisioned years ago, centered around paddlesports but inclusive of all the adventure categories where field testing is of great value," said Kenji Haroutunian, Outdoor Retailer show director. "Whether retailers are honing their geocaching skills, or testing a new hull design in the whitewater, they can get a lot done in one day before the start of Outdoor Retailer Summer Market 2009."

The hardgoods, apparel and accessories available for testing at the 2009 Outdoor Retailer Open Air Demo represent products from the following outdoor segments: paddlesports, running, climbing, camping, geocashing and natural products. Open Air Demo will be held at last year's successful location within Pineview Reservoir (Port Ramp Property) in Eden, Utah, east of Ogden and convenient to downtown Salt Lake City.

Detailed information of the events surrounding the OR Open Air Demo will be released in the coming months. For more information about exhibiting at Outdoor Retailer Summer Market/Open Air Demo and other events and marketing opportunities surrounding the show, please visit www.outdoorretailer.com.

About Outdoor Retailer

Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees of the $46 billion dollar outdoor recreation industry on a semi-annual basis for its Winter and Summer Market shows.

The Outdoor Retailer Summer Market will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.

# # #

Related

Outdoor Retailer Summer Market 2009 Kicks Off with Open Air Demo

SAN JUAN CAPISTRANO, Calif. and Salt Lake City - July 21, 2009 - The indoor portion of the outdoor recreation industry's week long trade show, the Outdoor Retailer Summer Market (OR), began today in Salt Lake City after yesterday's hands-on product testing experience at the Open ...read more

Outdoor Retailer Summer Market Opens with Open Air Demo

SALT LAKE CITY - August 3, 2010 - Several hundred retailers spent Monday, August 2, demoing the latest outdoor products at Jordanelle State Park, in Heber City, Utah, as part of the Outdoor Retailer Summer Market Open Air Demo (OAD). With more than 90 exhibiting manufacturers, ...read more

Outdoor Retailer Opens Online Attendee Registration for Summer Market

Qualified retailers and distributors can register for free before June 16, 2009,and receive show credentials and expo information prior to the showSAN JUAN CAPISTRANO, Calif. - March 12, 2009 - Outdoor Retailer, a division of Nielsen Business Media, today announced the opening of ...read more

Outdoor Retailer Summer Market's Open Air Demo, Aug. 6-7, 2008

SAN JUAN CAPISTRANO, CALIF. (JULY 18, 2008) – Outdoor Retailer, the bi-annual industry gathering of the $46 billion outdoor industry, announces the annual Open Air Demo, Aug. 6-7, 2008, where buyers and media can try next year's outdoor equipment first hand. Categories ...read more

OutdoorRetailerSummerMarket.jpg

Outdoor Retailer Summer Market '09: Open Air Demo mixes upbeat and somber moments

Under a bright blue sky, Rod Johnson, owner of Midwest Mountaineering, sat in a gleaming white kayak, bobbing on the waters of Pineview Reservoir. Leaning forward, he tossed a handful of long-stem flowers into the water and said, “Goodbye, Andy.” About 30 fellow paddlers ...read more

Outdoor Retailer’s Open Air Demo 2010 Hosts Scores of New Brands

SAN JUAN CAPISTRANO, Calif. – July 14, 2010 – Outdoor Retailer's Open Air Demo 2010 (OAD), happening August 2, 2010, has drawn a significant number of new exhibitors from across the industry to its new venue and added to the day's line-up a variety of new brand-sponsored ...read more

Image placeholder title

TravelChair Returns as Official Camp Chair of the Open Air Demo at Outdoor Retailer Summer Market 2016

GIG HARBOR, Wash. - July 22, 2016 - For the second consecutive year, TravelChair, maker of best-selling camping furniture, will be recognized as the Official Camp Chair Provider of Outdoor Retailer's popular Open Air Demo. The company will set up three "chill zones" to provide ...read more

ORDemoDayJordanelle

Low water levels force venue change for Outdoor Retailer Demo Day

“Poor and unusable water levels” at Lake Jordanelle has forced Outdoor Retailer to change the local of its Open Air Demo to the Port Ramp Marina Pineview Reservoir, officials announced Friday. The change, just two-and-half weeks before the show, is sure to create some confusion ...read more

Attendee Registration Opens for Outdoor Retailer Summer Market 2011

News Brief Attendee Registration Opens for Outdoor Retailer Summer Market 2011 SAN JUAN CAPISTRANO, Calif. – March 22, 2011 – Today, attendees can register online to participate in the outdoor industry’s premier tradeshow and demo event, Outdoor Retailer Summer Market 2011, ...read more