Outdoor Retailer Summer Market's Open Air Demo, Aug. 6-7, 2008

Outdoor Retailer announces the annual Open Air Demo, Aug. 6-7, 2008, where buyers and media can try next year’s outdoor equipment first hand.

SAN JUAN CAPISTRANO, CALIF. (JULY 18, 2008) – Outdoor Retailer, the bi-annual industry gathering of the $46 billion outdoor industry, announces the annual Open Air Demo, Aug. 6-7, 2008, where buyers and media can try next year's outdoor equipment first hand. Categories represented include paddling, trail running, climbing, GPS navigation, sunglasses, footwear, and now climbing. Taking place during the two days before Outdoor Retailer Summer Market, where product will officially be unveiled, the Open Air Demo is being held at a new location within the Pineview Reservoir (Port Ramp Property) in Eden, Utah, convenient to downtown Salt Lake City.

"The Open Air Demo gives decision makers a hands-on experience with next year's offerings,” said Kenji Haroutunian, show director of Outdoor Retailer. “We are so excited to bring the added elements of Whitewater and Rock Climbing to the demo; buyers can climb, get out in a kayak, try trail running gear or put a GPS device to the test. Having this first-hand experience gives them the knowledge they need to make their visit to the show more efficient and informed.”

New for this year, the Wasatch Whitewater Chute-Out event provides the paddlesports industry with an opportunity to showcase product in a true whitewater environment. The Chute-Out is being held Thursday, August 7, 2008 from 10 a.m. to noon on the Ogden River, down river from the Open Air Demo at Pineview Reservoir. The format is a cross between a drag race and a “demolition derby on water.” Kayakers will paddle down a Class III+ rapid, where along the way, sponsored athletes will lie in wait to create obstacles. The competition is open to strong paddlers, as well as professionals and qualified media. To get details on the first ever Wasatch Whitewater Chute-Out go to www.outdoorretailer.com or email lee@brandamp.com.

Professional alpinist, Jeff Lowe and Ogden Climbing Parks, in cooperation with Snowbasin Mountain Guides, will conduct Rock Climbing Clinics on Wednesday, August 6, from 2:00 p.m. to 6:00 p.m., and on Thursday, August 7, from 11:00 a.m. to 3:00 p.m. Climbers of all levels will be shuttled from the Pineview parking area to Snowbasin, where they will ride the gondola up to the Needles Lodge to participate in four moderate pitches of high country quartzite slabs. Each pitch will be top-belayed by one of Ogden Climbing Parks' certified guides; all gear will be provided by Ogden Climbing Parks. More information on climbing at OAD can be found at www.outdoorretailer.com.

The Magellan® GPS Treasure Hunt will take place both days of the Open Air Demo. Attendees can use the latest Magellan GPS units or bring their own to participate in geocaching to search for specific sites and collect a ticket from each site. The more tickets the participant collects, the bigger his/her prize.

The SkirtChaser Trail Run 2008, hosted By Vasque® and SkirtSports®
will take place at 4:00 pm, Wednesday, August 6, 2008. It is modeled after the National SkirtChaser Tour, where women will start first and men “SkirtChasers” start three minutes later. Guest pro-athletes will lead the adventure, including Ironman champions Nicole and Tim DeBoom. A “Queen of the Skirts” and a “King of the SkirtChasers” will be crowned at the end of the event.

Open Air Demo hours are Wednesday, August 6, from 2:00 p.m. - 7:00 p.m. and Thursday, August 7, from 8:00 a.m. - 3:00 p.m. Shuttle transportation to and from the Open Air Demo is available and is strongly recommended. Attendees can also take Utah Transit Authority's TRAX to the Salt Lake Station and catch the new FrontRunner train to Ogden (www.rideuta.com). Transportation is free with an OR badge. There will also be Open Air Demo shuttles picking up and dropping off at the Ogden station continuously throughout both demo days.

About Outdoor Retailer
Outdoor Retailer, produced by the Nielsen Sports Group division of Nielsen Business Media, is the leading outdoor industry business-to-business trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of the recreational outdoors. Currently in its 26th successful year, OR gathers approximately 40,000 attendees on a semi-annual basis for both Fall/Winter/Holiday and Spring/Summer markets. The Nielsen Sports Group, headquartered in San Juan Capistrano, Calif., and its predecessor companies have been in the exposition and conference business for over 35 years.



Outdoor Retailer Summer Market Opens with Open Air Demo

SALT LAKE CITY - August 3, 2010 - Several hundred retailers spent Monday, August 2, demoing the latest outdoor products at Jordanelle State Park, in Heber City, Utah, as part of the Outdoor Retailer Summer Market Open Air Demo (OAD). With more than 90 exhibiting manufacturers, ...read more

Outdoor Retailer Summer Market 2009 Kicks Off with Open Air Demo

SAN JUAN CAPISTRANO, Calif. and Salt Lake City - July 21, 2009 - The indoor portion of the outdoor recreation industry's week long trade show, the Outdoor Retailer Summer Market (OR), began today in Salt Lake City after yesterday's hands-on product testing experience at the Open ...read more

Paddling Industry News

Outdoor Retailer Summer Market Open Air Demo Returns to One Day Format

SAN JUAN CAPISTRANO, Calif. - To continue to serve the industry's evolving needs, Outdoor Retailer (OR) today announced the 2009 Summer Market Open Air Demo has been changed from two days to one day. This year's Open Air Demo will take place at Pineview Reservoir (near Odgen, ...read more

Outdoor Retailer’s Open Air Demo 2010 Hosts Scores of New Brands

SAN JUAN CAPISTRANO, Calif. – July 14, 2010 – Outdoor Retailer's Open Air Demo 2010 (OAD), happening August 2, 2010, has drawn a significant number of new exhibitors from across the industry to its new venue and added to the day's line-up a variety of new brand-sponsored ...read more


Outdoor Retailer Summer Market '10: Open Air Demo sets tone for high-energy show

The high energy of Summer Market began Aug. 2 with the Open Air Demo, which took a step up with the move from Pineview Reservoir to Jordanelle State Park, which lies southeast of Salt Lake City. Shuttles still had to make a long drive to reach Jordanelle (about 50 minutes), but ...read more

Outdoor Retailer Summer Market ’08 Showcases Industry Momentum

OUTDOOR RETAILER SUMMER MARKET '08 SHOWCASES INDUSTRY MOMENTUM DESPITE TOUGH ECONOMYSustainability, Versatility, Innovation, Value and Increased Int'l Buyer Presence Front and CenterUrgent Call to Action Issued to Engage Youth SAN JUAN CAPISTRANO, CALIF. (August 25, 2008) – ...read more

Outdoor Retailer Changes Dates of Summer Market By One Day

New Schedule Provides More Move-in Time and Savings to Exhibitors SALT LAKE CITY – (Jan. 26, 2008) – Quickly responding to recommendations from manufacturers due to a tight move-in schedule, Outdoor Retailer has changed the dates of the upcoming Outdoor Retailer Summer ...read more

Outdoor Retailer Opens Online Attendee Registration for Summer Market

Qualified retailers and distributors can register for free before June 16, 2009,and receive show credentials and expo information prior to the showSAN JUAN CAPISTRANO, Calif. - March 12, 2009 - Outdoor Retailer, a division of Nielsen Business Media, today announced the opening of ...read more

Attendee Registration Opens for Outdoor Retailer Summer Market 2011

News Brief Attendee Registration Opens for Outdoor Retailer Summer Market 2011 SAN JUAN CAPISTRANO, Calif. – March 22, 2011 – Today, attendees can register online to participate in the outdoor industry’s premier tradeshow and demo event, Outdoor Retailer Summer Market 2011, ...read more